Working in the wedding industry can bring a lot of money into your business. However, to make a great name for yourself within this competitive marketplace, you’ve got to know how to best connect with both brides and those making the purchasing decisions for those brides. This is where your knowledge of marketing is going to either make or break your success within this industry. So to help those businesses who may be struggling to break into this business or those who are just starting out, here are three tips for marketing within the wedding industry.
Keep Their Budget In Mind
Weddings can end up being supremely expensive, and modern brides know this. If the bride is going to be footing even a portion of the bill, you can bet that sticking to the budget is going to be very important. For this reason, you’ve got to be ultra aware of budgeting and how you can become more appealing using your pricing. Jonha Revesencio, a contributor to The Huffington Post, writes that if you’re able to show your clientele how you could help them save money or get something at a better value, you’ve just made yourself a very hot commodity within the wedding industry.
Focus On What Makes You Unique
Today’s bride is all about finding ways to set herself and her wedding apart from the thousands of other brides getting married at the same time she is. This means that brides are looking for ways that their day can be unique, whether it’s having an eclectic wedding registry or picking off-the-wall colors. So to entice more brides to work with you, Geoff Beers, a contributor to TheBalance.com, recommends using your marketing to focus on your unique selling propositions. By pointing out how you’re different, you’ll show the bride that using your services will make her wedding different from anyone else’s.
Take Advantage of Social Media
Even if the bride isn’t the one paying for the wedding, it’s her plans that are going to be executed. This means that just because mom and dad are footing the bill, you shouldn’t necessarily focus too much of your marketing budget on them. According to Michelle Reynolds, a contributor to Chron Small Business, the best way to connect with brides is to show up where they are, meaning social media. Social media is one the first places where brides go to look at Banquet Venues. By using websites like Facebook, Instagram, and Pinterest to showcase your business, you’ll have prime wedding planning eyes all over your posts and ready to take advantage of your services. And since more and more people who’ve been married in previous generations are using social media for wedding ideas as well, you won’t be alienating any target market by using social media as a marketing platform.
If you have a business that could benefit for getting clients from the wedding industry, use the tips mentioned above to learn how to best market to this group of people.
