It’s become a joke on late-night television and the premise for a sitcom. Employees in all types of organizations approach the IT department with a mixture of trepidation and awe — they know that the professionals there will most likely fix or explain their issue, but at the same […]

Real Time Bidding has often been touted as a breakthrough in technology that has enabled advertisers to target users in real time. How does it work? Quite simply put, RTB or Real Time Bidding refers to the process used to purchase and sell ad inventories on a host of publicity […]

If you have just set up a website, you might have heard some people talking about something called SEO. It is short for Search Engine Optimisation, in case you wondered! The thing about SEO is that it is an important part of website design. Without applying SEO practices to your […]

Gamification has become a real buzzword over the last few years.  The idea of applying game mechanics to incent behavior has really taken hold; new articles and statistics are published almost every day and we’re seeing huge numbers of enterprise companies integrate gamification into their processes.  One could argue that […]

Video investigates ongoing problems at Fukushima, Japan.

If I asked you what your knowledge of trademarks was, would you be able to say, with confidence, that you have an intimate knowledge of the subject? The thing is, not a lot of people know what trademarks are, what their purposes is and why we need them. By now […]

Any business should know the importance of attracting visitors to their brand, products and services. The online world is no different. Acquiring traffic to your website should be one of your marketing priorities; however the world of search engine optimisation (SEO) is never that simple. There is so much to […]

Google Hangouts is a type of online group meeting using webcams so that each of the participants can see and hear the others. Think video conference and webinar all rolled up in one. With Hangouts, you can hold group presentations online and automatically record them for YouTube, and archive them […]

When you send your email campaigns, what email address do your subscribers send replies to? If you said, “Yahoo/Hotmail/AOL/Gmail address,” I have some unpleasant news for you: You’re hurting your email deliverability. And after what just happened at Yahoo, you’ll want to fix that, and fast. Why Some of You […]

  Seventeen years after Netflix originally launched, the streaming content industry it now leads is moreunsettled than ever.  Considerthis series of announcements over eight daysin April: April 21:  Netflix announces plans to raise its new subscriber fees globallyby $1 to $2 a month. April 23:  Amazon announces a licensing agreement that will […]