Money For Lunch – Different Marketing Tools, Digital and Analog, That Can Help Your Business Grow

Different Marketing Tools, Digital and Analog, That Can Help Your Business Grow

July 31, 2017 3:34 PM0 commentsViews: 11

 

If your business seems to have reached its peak and leveled off, now is the perfect time to revisit your marketing strategies. The good news is that there are many ways to get your business over the hurdle and onto the next plateau.

Social media

Social media is a great way to market your product and get the word out to thousands at one go around. There are many factors that go into determining the amount that it costs. Some social media sites like Facebook auction off prime time advertising spaces based on what the targeted audience wants, what your product is and how interested Facebook feels the audience would be. The point is that using social media will definitely help to get you brand and name recognition. Billions across the globe visit social media sites each day. It’s one of the best ways to reach the most people at any given moment.

Mailing Lists

Buying lists of people within your general location or visiting the white pages is something that successful businessmen have done for generations. Many businesses still use this type of marketing today. In addition to physical letters, many companies also send emails. If you send out 1000 a week and hear back from only 5% you’re still getting your money’s worth. Plus, if you satisfy a few and they like your services or product they are likely to tell a friend or a family member and generate free marketing for you.

Show a presence in your community

Many businesses lose sight of the fact that name and face recognition are important. If you want to sell a service or a product in your hometown or state, the best way to go about it is to show your presence and remain active in the community. You can set up a booth at the local fair or trade show with a custom canopy or sponsor the local little league team with a picture of your product. When people recognize your company and your product at many of the local events it stays on their mind and they are likely to buy from you without searching through the yellow pages or online.

Drop a card wherever you go

As a business owner, you have an opportunity each day to increase your client base. Carry a stack of cards with you at all times and no matter where you stop whether it’s for a repair on your car or to pick up your dry cleaning, start a conversation and then drop off a card. Also, many local establishments have bulletin boards where they post cards, ask if you can place your card on the board. The more your business name appears, the more you’ll seem established, and that translates into confidence to the would-be consumer.

Customer base

Your existing customer base is a way to gain free marketing. Many people who are satisfied with services they receive often tell others who have a use or a need for the service or product. Treat your customers well and they in return will help you to expand without the need for shelling out any additional money. If you’ve had your business for some time, contact your client by letter, e-mail or a phone call to see if they are satisfied. If they are you can follow it up by asking if they would mind giving you a few names as referrals. Customers are usually eager to tell a friend or two if they like something they’ve purchased or services they’ve used.

Growing a business takes time. There is no quick method of increasing your sales to the desired level overnight. However, if you treat your customers well you’ll retain a loyal base that will refer others to buy your product or use your service. In addition, you can send e-mails or letters for a low-budget investment. Or, if you have the resources to spend a bit more gain a presence on social media, on billboards, and on the radio or television. Exposure and customer service are the two most important ways to grow your business. After all, if you lose as many as you gain, you’re really just remaining the same.

 

 

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