Everything You Need To Know About Starting A New Perfume Business

The perfume industry is worth billions worldwide. Indeed, that is why so many new companies try to make their mark in this field. It’s not as easy as you might think to become successful in this marketplace though, and so you’re going to need the best advice from people who’ve been there before. Thankfully, that is exactly what you’re getting today. It is important that you start with small ambitions if you want to avoid disappointment. The chances of your brand reaching a worldwide audience on the launch date is pretty slim. Also, getting your product to market can cost a lot of money. For that reason, you need to focus on gaining investment before anything else.

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Funding your new perfume business

Getting the money you need to start a new perfume brand is not easy. No matter how confident you might be in your abilities, it can be difficult to convince others to be so enthusiastic. Thousands of perfumes are released onto the markets each year, and only a small amount of them ever become popular. That is why you should either talk to private equity firms or gain a financial injection from your friends and family. The chances of your bank manager releasing funds are pretty much non-existent for a business of this nature.

Coming up with a winning design

The design of your perfume is the second most important factor when starting a new business. You need something that smells nice, and that women are going to want to wear. For the best results, you should probably employ the services of a specialist firm for that. While it might cost a few thousand to have them design your perfume, it will save you a lot of time and effort.

Getting your perfume tested

There are lots of different chemicals used in perfumes, and so the law says they must be tested before being released onto the market. The last thing you need is for a member of the public to suffer an allergic reaction to one or more of your ingredients. You may need to slightly alter the design of your perfume after this testing to ensure you comply with all standard regulations.

Mass producing your perfume

Unless you want to outsource the production of your perfume, you’ll need to purchase lots of specialist equipment. Firms like White Mountain Process provide all the lab quality machinery you’ll require. Of course, you might be able to get hold of this equipment on the second-hand market if you don’t have much capital. However, you must ensure it has been cleaned properly before production starts. Cross-contamination can be a real problem in this industry.

Hiring staff

You’re going to require some dedicated staff to help your business progress. It’s always wise to employ people you know rather than strangers. If you’re having trouble finding workers, try advertising on specialist job boards.. Ideally, you want people with experience in the industry. That will save a lot of money when it comes to training. You’ll also need to work on your leadership skills.


Now you know everything about starting a new perfume company, we hope you will be ready to move ahead with your idea and start making a profit. Getting a celebrity to endorse your scent will always make the process a little easier.

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