In the world of business, there are success stories and there are the not so successful stories.
Depending on how you run your company, you likely fall into one of those two scenarios, though you might be somewhere in between.
No matter where your brand is coming up these days, it is always important to keep the needs of customers in mind. Without that all-important focus, you could find your business in trouble, trouble that could one day lead to your business having to close its doors.
So, stop for a moment to look at how you are going about making customers sales as easy as possible.
Putting Sales and Marketing to Work
So that you can meet the needs of your customers time and time again, remember a couple of crucial aspects of your business as you finish out 2016 and start thinking about the New Year ahead:
- Sales – The elephant in the room is always going to be sales. Are you making enough sales? Are you doing everything physically possible to make it easy for your customers to buy goods and services from you? Are you going out of your way to answer any and all customer inquiries and even complaints? Finally, are you mobile enough when it comes to customer sales, meaning allowing customers to buy from you via an online store and/or out in the field when you are attending different events and representing your brand? Yes, it is a lot to think about, but the alternative is not very good. If you are looking to and/or in need of increasing your credit card sales, make sure you are making such actions as easy as possible for your customers. If you haven’t been, make this a priority moving forward in the New Year, especially since in all likelihood, your competition is not wasting time in doing the exact same thing. Using a mobile credit card reader opens you up to so much potential business when you are away from your company’s physical location. If you don’t currently have one, take the time to shop around for the best vendor out there, looking for not only a quality product at a good price, but also solid customer service whenever you require it;
- Marketing – Whether it is via traditional marketing, advertising, social media, you need to have your brand front and center for customers (current and those you hope to gain down the road) to see. By using various aspects of marketing, you can oftentimes achieve all that is necessary to keep customers happy. Some things they want from you besides quality service and products is knowing about upcoming sales specials, current trends in your respective industry, and how they can save money when it comes to shopping. Now, you may not have the answers for that last item, but you can surely help them when it comes to specials and trends. First, rewarding regular customers is a great way to keep them coming back. Use your marketing resources to mention reward plans and the like. You can also use your website’s blog to post articles about your respective industry. For example, if your business falls under the category of antique shops, use some of your blog posts to look at how the overall antique market is doing, what types of antiques are selling and not selling this year, and where consumers can get the best items at the best prices. Simply putting information like that out there makes you look both authoritative and informative in the eyes of many consumers, something that can certainly translate to more sales over time.
In the event your business has been struggling some this year, don’t despair.
With the New Year only a few months away, now is the time to be thinking about how you are going to turn things around.
When customers feel as if it is relatively easy for them to do business with you, many of them are more inclined to do just that. B
By sending the signal that you will go out of your way for your customers, they will oftentimes go out of their way to open up their wallets and purses.
As a business owner, are your credit card sales something you’re proud of?