Money For Lunch – Social media: In-house or external agency?

Social media: In-house or external agency?

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Managing a business presents numerous challenges, but how to successfully promote a company is one the biggest questions company bosses must find the answer to.

Social media has become one of the most popular marketing tools for many companies, although successfully engaging with customers on the various platforms requires plenty of time and effort.

Read on for our guide about whether to manage your company’s social media in-house or employ an external agency to manage it for you.

Anyone can do it – or can they?

Many people use social media on a personal level, but this differs from the way businesses use the medium to promote themselves.

Some companies overlook or underestimate what is needed and this results in them failing in their social media marketing efforts.

Being successful on the likes of Facebook, Twitter and Instagram requires many specific skills to get it right and companies who fail to invest properly in this area will regret that decision further down the line.

Employing someone in-house with a mix of media and marketing skills is advisable, while working with an external agency with digital expertise is another option.

Which way is more cost effective?

As with any business decision, cost tends to be the main contributory factor when considering how to go about social media marketing.

The Book of Ra deluxe slot review may boost your digital budget, but it’s important that you get value-for-money when deciding how to fund your social media activities.

Having an employee on the payroll ensures that they can learn every aspect of your business and that potentially gives them the edge over external agencies who don’t have the luxury of the same level of insight into your activities.

Outside professionals are trained specifically to handle social media marketing, but the companies that do it best have someone in-house who oversees the whole operation.

So external agencies are a waste of time?

Not necessarily. Experience and resources dictate whether a business should opt for an in-house solution when it comes to social media marketing.

You need to be sure that the individuals tasked with managing this can create an outward face for your company that customers want to engage with.

A company shouldn’t be afraid of hiring an outside agency when it comes to marketing online. If you have any doubt about your company’s ability to handle social media marketing on its own, then definitely consider employing outside help.

Whichever way you choose, make sure you invest sufficient resources to get your social media marketing right. It has now become the first port of call for customers and first impressions m


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