SEO is forever changing, which can make it difficult to keep up and effectively nurture those hard-earned rankings. Just when you think you have ticked all the right boxes, Google shakes things up once again with an algorithm update or a statement highlighting something important that business owners should be focusing on to optimize their success. The good news is that there are a handful of onsite factors that will always be deserving of your attention no matter how frequently the smaller details tend to change. Here they are…
Switch your thinking from trying to impress the search engines to trying to impress the actual people who visit your website, and you will naturally take care of most aspects of SEO in the process. Google’s primary goal is to serve internet users with reliable suggestions that direct them to the web pages that best answer their questions or elaborate on the information that they are looking for. The search engine giant, therefore, rewards websites that share the same goal of maximizing user experience.
Use Google Analytics and other online marketing tools to measure specific metrics, such as bounce rate, pages accessed per session, and click-through rate to get a general idea of what changes to make to continue putting a smile on your potential customers’ faces. You should be focusing on aspects like your website loading times, the effectiveness of your navigation, internal linking, quality content, etc.
Interlinking within your website is beneficial for two reasons. Firstly, it works to make your website more ‘crawlable’, thus enabling Google to get a better ‘feel’ for what it comprises. Secondly, it helps to enhance user experience because it simplifies navigation and helps users to find what they are looking for, faster.
Do not forget to include descriptive anchor text in relation to all your links – both internal and external links – to take advantage of each link’s maximum SEO value. A reputable SEO specialist company, such as clickintelligence.co.uk, can assist you with this.
According to Statistica, mobile web traffic accounts for around 50% of all internet traffic worldwide. What this boils down to is that if your website is not responsive (which means it is able to adapt based on the device being used to browse it), you are losing out on half of all of your prospective customers and a significant amount of profit, too.
Mobile friendliness has been a crucial onsite ranking factor for a while now, so if you have yet to take it to heart, now is the time to do so. The question is, what makes a website mobile-friendly in the first place? When your website adapts to cater to a user browsing via a mobile device, it should:
- Feature a larger font for easier readability
- Include large, clickable CTA buttons
- Boast an accessible navigation menu for easy navigation around the site
- Automatically resize to fit the device so that users do not have to scroll from left to right to read content
Make these onsite ranking factors a top priority and you will be well on your way to making it into Google’s good books. Best of luck!