It could be said that we are living in the age of analytics. Just about every industry in the world, from finance to sports, is being taken over and improved through the use of predictive analytics.
This change is also being seen in the world of blogging. Modern bloggers have access to more tools and resources than they ever have, allowing them to constantly seek ways to improve their site and content while focusing on growth.
But what statistics are the most important in the world of blogging? And what analytic tools should you be using? The information below seeks to help answer those questions.
Google Analytics
Google Analytics has been trusted by top bloggers for quite some time now. The reason for this comes down to the fact that it is easy-to-use, but also that it provides plenty of useful information about your blog.
It can help you break down everything from the demographics and interests of your users to their behavior and mobile activity. So long as you’re using it correctly, and understand how to analyze the available data, it can be a tremendous tool for blog growth.
Traffic Source
Of all the statistics that Google Analytics provides, the most important one is what you will find under ‘Traffic Sources’. Understanding where your traffic comes from will be essential if you want to market and promote your blog effectively.
By gathering information about where visitors are coming from, you can put a plan in action for either shifting focus to another marketing strategy or working to improve what you’re currently doing.
Your Email List Conversion Rate
One of the most difficult challenges that any blog owner faces is the difficulty of getting users to continually come back to their site. This is why just about every blog expert in the industry recommends that you set up an email list.
In addition to creating repeat visitors, an email list is essential if you eventually hope to earn money from your blog. But, in order to grow your email list, you have to get users to convert from visitors to subscribers.
While there are plenty of different tactics for gaining subscribers, it is essential that you’re always aware of the conversion rate of each option. This then allows you to decide which methods work best while also showing you what tactics are creating improvements in this rate.
Mobile Device vs. Desktop
It is no secret that mobile data usage is rising every year. People are shopping more, reading more, and browsing more than they ever have on their mobile devices.
With this in mind, it’s important that you have information related to what devices your visitors are most often reading your blog from. By using this information, and combining it with the bounce rate on that device, you can gain perspective on whether or not design and layout improvements need to be made.
The importance of analytics is not likely to change in the years to come. Knowing this, it’s a good time to embrace the statistics of your blog, find out how to analyze them effectively, and use this information to seek constant improvement.
