The jewelry industry as a whole is growing rather fast today, says McKinsey research. And Style Vanity also highlights the fact that handmade and bespoke jewelry are growing in popularity. You can easily verify this fact by looking at some of the top fashion shows and magazines. This situation means that starting a handmade jewelry business today might be a very lucrative plan. The globalization and availability of online marketplaces, as well as easy international shipping, will also be on your side. However, for this business venture to succeed, you should know a few tricks that will help you get more customers.
4 Tips for Starting a Handmade Jewelry Business
1. Draw inspiration from the best
The handmade jewelry industry doesn’t have a lot of statistics or magazines that show you the trends. On one hand, it’s a good thing because handmade is all about uniqueness and self-expression. However, consumer behaviors are guided by fashion, so you need to look for the most successful trends.
You can find them by studying the list of top-sellers on Etsy, the main online marketplace for selling handmade jewelry. Draw inspiration from those shops, but be sure to give your unique spin to all the items you produce.
2. Sell jewelry through your blog
Running a blog is essential for any business as this will help you get more indexed pages and improve your Google ranking. Adding an online shop to your site is also one of the best ways to make money blogging. Add to that the fact that the blog will help strengthen your brand and you can see why you need one. Making it possible for your readers to buy any item in a few clicks (preferably one) will boost your website further.
The blog of a handmade jewelry business should provide insight into the process of product creation. Be sure to post a lot of videos, but edit them in such a way so unscrupulous people won’t be able to copy your process. However, be sure to offer a few simple DIYs as well to attract other artisans. You can also sell guides and organize master classes to get extra income from your blog.
3. Target the right audiences
The globalization and Internet make it possible to reach buyers all over the world, so don’t limit yourself to your country only. The data from Statista shows that China, India, and the US have the largest jewelry markets. So target buyers there.
You need to choose the best audience for you before starting a handmade jewelry business because you need to set up your website and marketing campaign with it in mind. You will also need to account for shipping costs when pricing your goods.
4. Establish a strong brand
Branding is a must for a handmade jewelry business because the power of brands in this industry is increasing. Of course, you won’t be competing with Tiffany & Co. anytime soon (or ever). However, you need to establish a recognizable brand to enhance customer loyalty as well as boost your authority as an artisan.
