Business events aren’t usually on your mind when you think about exposing your business, but managing to get a booth at a prestigious or famous trade show is an excellent way to increase exposure for your business idea. Not only is it a great place to get noticed by investors, buyers and the media, it’s also a great location to network with industry figureheads and prominent members of the community. For instance, you could be advertising a brand new piece of software and someone that does software reviews might stumble upon your booth. They’ll do a quick review of it on their website, and you’ll be noticed by thousands of people that you previously couldn’t reach.
Events are best kept simple. You don’t need to hire promotional models, host a competition or do anything outside of your comfort zone. The goal of your event is to show off your product, increase interaction between you and the media and expose your business. To give you a hand, here are a couple of great tips to help you run a fantastic event.
- Communication is key
When you are running a large event it’s critical that every member of staff you have has some way to communicate with you. When you have multiple teams working different things, there has to be a leader to give orders and help smooth communications between the teams. You can repurpose a notification or alert system into an event planning powerhouse. By sending messages to teams and keeping everyone updated, your event will run smoothly and without any issues caused by as lack of communication.
- Consider your audience
Consider what audience you are planning your event for. Are you trying to attract investors, are you trying to make sales, or are you just trying to increase awareness among the general public? Your audience will help you determine the purpose of your event and make important decisions far easier to stomach.
- Remember your budget
Let’s not forget the costs of running an event. Depending on the scale and target audience of your event, you’re going to be spending a large amount of money just to keep people happy. Consider where you can cut costs and where you need to spend more money. For instance, if you’re running an event for people to just get a glimpse of your new product, then you probably aren’t going to need catering, but if you want to appeal to investors, then you better hire the finest food services available.
- Learn how to communicate
Unless you’re hiring a professional speaker to attend your event, you’re going to want a lesson or two in charisma and speaking. Your voice will ultimately become the tool you use to sell your brand. You have to feel natural and relaxed in your position as a speaker, so don’t get up to speak if you aren’t prepared.
- Use social media
The best way to get attention is to spread the word on social media that you’re going to be an event. If you’re taking your business seriously then you should already have a considerable amount of followers and a community manager who is ready to start up a social media promotion.
