Apple is aiming to produce about 85 million iPhone 15s this year, keeping its production numbers roughly in line with last year’s, reports Bloomberg, citing anonymous sources. While that may seem like a tall order — given global economic tensions and a projected decline in the smartphone market as a whole — Apple plans to avoid those difficulties by raising the prices on its Pro models. The fates of some of the world’s biggest companies, such as Foxconn and Samsung, rely on the success of the iPhone, as do millions of jobs in the U.S., India, China and elsewhere.
- Apple’s shares have risen almost 50% this year, making it the world’s first $3 trillion company.
- Global smartphone sales have declined for eight quarters in a row.
By Emma W. Thorne, Editor at LinkedIn News
The anticipated Apple event in September 2023 is likely to take place during the second week of the month, possibly on either Wednesday, September 13, or Thursday, September 14. This timing aligns with the company’s usual schedule for unveiling new iPhones. As the event approaches, numerous speculations have emerged about the products that might be introduced.
The following are some of the most probable announcements:
1. iPhone15 lineup: The new iPhone 15 series is expected to comprise four models: iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max.
2. AppleWatch Series 9: The Apple Watch Series 9 is anticipated to showcase a fresh design along with enhanced health tracking features.
3. New AppleWatchUltra2: An updated version of the Apple Watch, known as the Apple Watch Ultra 2, is also among the expected announcements.
4. USB-C AirPodsPro: The upcoming AirPods Pro is rumored to sport a new design and improved noise cancellation capabilities, featuring USB-C connectivity.
5. HomePodmini: Rumors suggest that the HomePod mini may be offered in a new color option.
In addition to these, there are also some rumors about other products that could be announced at the event, such as a new Macmini or a new AppleTV. However, these remain unconfirmed as are just rumors at this point and should be treated as confirmed until the actual event unfolds.