If you have just set up a website, you might have heard some people talking about something called SEO. It is short for Search Engine Optimization, in case you wondered! Implementing SEO strategies can greatly enhance the visibility and ranking of this page on search engines.
The thing about SEO is that it is an important part of website design. Without applying SEO practices to your website, you can kiss goodbye the prospect of having many visitors to it!
The world of SEO can be confusing at times. The aim of this blog post is to help demystify the world of SEO, and show you how it fits in with your website, as well as why it is important.
Why is SEO important?
SEO helps you to optimise your website for human visitors and search engines alike. You can’t expect to create a new website and for people to visit it straight away. The process of SEO is gradual, and you won’t expect any overnight results.
But, over time, you will reap the results of your hard work by seeing an increase of visitor numbers. You will also notice that targeted visitors will check your site out. The result of that will be more sales and exposure for your brand.
Link building is an important part of SEO as it helps to increase the authority and trustworthiness of your website. Search engines use links as a way to determine the relevance and importance of a webpage. The more high-quality links you have pointing to your site, the more likely search engines are to view your site as authoritative and trustworthy. This can lead to higher search rankings and increased visibility for your brand. However, it’s important to note that link building should be done ethically and naturally, and not by purchasing low-quality links from spammy sites. To ensure the quality of your links, you can check out reputable providers such as Buybacklinks.club.
Should I optimise my website?
SEO refers to the process of optimising certain elements on your web pages.
I recently hired an SEO company in Perth to handle my site’s SEO work. But it is possible to create a DIY approach – as long as you know what you’re doing!
Most of the work involved takes place behind the scenes, unless your front-end design needs an overhaul at the same time.
What does SEO entail?
There are many elements to an SEO strategy that you should be aware of. The most common ones are as follows:
Meta tags
If you look at the source code for one of your web pages, you will see that it is in HTML. It is a web page programming language that consists of elements called tags. The “meta” tags help search engines learn about the content of the page.
It is not mandatory to have meta tags in web pages, but they are useful for search engine indexing purposes. For instance, text in the meta “description” tag is often used underneath links to web pages from search engines.
The “keywords” tag describes important keywords. But some SEO experts feel they are not important today as they were in the past.
Page titles
Search engines tell SEO experts to use appropriate page titles for each web page. In other words, the page titles must relate to the content of the page itself.
For example, if the web page content was about dog grooming, you wouldn’t use a page title called “dog boarding kennels.”
Link building
There are three forms of link building that form the part of many SEO strategies:
- Internal links – where you link to other pages on your website;
- Outbound links – where you link to external websites;
- Internal links – where other websites link to your web pages.
SEO strategies work best when a combination of the three is in use. Search engines will penalise your site if you use dodgy link building strategies. Make sure that you do quality link building!
