In an ideal world, just doing good deeds would ensure sufficient reward, but ask anyone who works within the non-profit sector, and you’ll find that charitable organizations and not-for-profit companies have as big a need to market and promote as any for-profit business. Many rely on the traditional means of advertising—televisions, radio, social media, email, direct mail, etc.— for their marketing.

However, making use of some less common promotional ideas can really make a difference in your favorite non-profit’s bottom line, brand recognition and ability to keep their good work going. From making sure your loved ones understand your passion to organizing events for children, here are seven unique ways to promote your favorite charity or non-profit.

Customized Car Stickers

Designing a customized car sticker for your favorite non-profit is one of the easiest ways to promote the cause. Not only does it aid in brand recognition within your community and neighborhood, but it also lets everyone know where your support lies. With so much advertising blocking the view, interrupting television and radio shows, slowing down websites and otherwise mucking up our airspace and landscape, customized car decals are also a nice marketing change, because they’re non-intrusive. They don’t demand attention, but they do get noticed.

Promote Events After They Happen

Everyone know how important marketing before an event is, but in the age of social media, promoting events after they happen is essential as well. Not only does post-event promotion still get the word out about the event, non-profit and more, but it also crafts a narrative about the good work going on within the organization.

Photos, video, testimonies, status updates — let the world know about what happened in whatever way you can. It will make your next fundraiser that much easier to promote, and it will help make sure you’re on people’s radar.

Friends and Family

One of the easiest ways to promote a charity is to simply tell your friends and family about the work being done and why you support it. Without delivering a sales pitch, you can communicate your passion to those who care about you. Your interest and devotion will often be enough to get volunteer hours or a financial investment from some of them.

Charity Auctions

Auctions are an incredibly popular way to raise money for a charity, and it helps raise awareness about the cause, too. Even better, the people participating in the auction will directly benefit in two ways: giving and receiving.

Researchers have found that people are willing to pay higher prices for goods and services when the money goes to charity, which means that the giving part is really important. Whether you’re selling handmade goods or donated sports memorabilia, an auction is a great way to promote your favorite non-profit and raise money at the same time.

Aim for Small, Texted Dollars

People love to text, and most people don’t think twice about spending a couple bucks here or there for coffee or a snack. When the two are combined, they provide a powerful tool that charities and non-profits can utilize to raise much-needed cash.

Encourage people to text to donate a small amount of money that will then just show up on a phone bill. The campaign can be promoted through social media channels, so promoting the fundraiser doesn’t have to cost too much, and if you need some guidance there are a number of companies that can help you maneuver the mobile fundraising space.

Don’t Forget the Kids!

Parents and caregivers are always looking for events that cater toward the young. Why not take advantage of that desire and host an event that’s specifically geared toward children?

While children are not likely to give much by way of time or dollars, the adults who bring them to the Community Organization Awareness events are. Provide a family-centered event for your community and watch the positive awareness surrounding your charity improve.

Host a Competition

Whether your favorite charity is an animal rescue mission or a homeless shelter, hosting a competition to raise money and awareness will not only help out the organization, but it will also provide your community with a lot of fun. From cyclocross races to sand volleyball tournaments, organizing a bit of friendly rivalry in the name of do-gooding will bring out the best kind of competitive spirit in everyone, and it will help out your non-profit, too.

Every charitable organization and non-profit struggles to make sure they accomplish their goals within the budget they have. It’s why fundraising and volunteers are the lifeblood of the work they do. The next time your organization needs money or promotion, try out one of these seven unique ideas.