Jason Redman knows more than most about Overcoming Adversity. Jason Redman is a severely wounded warrior, NY Times and Amazon bestselling author, veteran advocate, business leader, and acclaimed leadership and resilience speaker. From a potentially career-ending leadership failure, Jason fought back to redemption and respect only to find himself shot eight times including a round to the face in a fierce firefight in Iraq.
Connect with Jason: jasonredman.com
Connect with Bert: YouTube | Twitter | Instagram
Get a Free Copy of Dominating Your Mind: https://amzn.to/2XuM9Xr – While supplies last, limited time.
About the host:
Bert Martinez is a successful entrepreneur and best-selling author. Bert is fascinated by business, marketing, and entrepreneurship. One of Bert’s favorite hobbies is to transform the complicated into simple-to-understand lessons so you can apply them to your business and life. Bert is also obsessed with exploring the mindset of the high achievers so you can follow their secrets and strategies.
Bert Martinez:
Today on the show, we have retired Navy Seal Jason Redman. He’s a New York Times best selling author. In my opinion, Jason is a hero. I think of anybody that goes in the military as a hero, but sometimes we overlook that there are true wars being fought out there and there are true casualties. And I’m grateful to have Jason stop by here and tell us a little bit about the story and how we can overcome the stuff that’s happening in our lives. Jason Redmond, welcome to the show.
Jason Redman:
Bert, honored to be on, man. Money for lunch. Let’s do this.
Bert Martinez:
Money for lunch. That’s right. Well, I appreciate it. You know what? And, I really look at at the at your story. I’m saying this guy is a war hero. Right? I mean, you first of all, you put yourself on the line like a lot of our military people do. You were you were shot in combat. You overcame that, and now you are helping other people overcome their situation.
Right? You have a great TED Talk, and I’m gonna put this in the show notes. The TED Talk is is awesome. It’s a great hors d’oeuvre to the book, Overcome. So talk a little bit about how you came up with Overcome. What was the inspiration?
Jason Redman:
Yeah. A 100%. And now even more so. Because a lot of people, they’ll watch this and they’ll say Navy Seals are cool or I I’ve seen those guys on TV, but they’ll say they’re I can’t relate to them. You know, I’m an entrepreneur now. So I’m not walking the battlefields of of combat anymore. I’m walking the battlefields of business, which is significantly more difficult in my opinion. You know, combat is pretty simple.
That’s the reality. I mean, and there’s all kinds of you know, everybody has their own political views. They have their own beliefs. But at the end of the day, I learned a lot of lessons in the SEAL teams. You know, it is a very it is a organization that has tremendous culture, and it is built on a foundation of this no quit mindset. That is the if you think of anything else about fields, you understand that everybody can say, wow. These guys are tough. They’re very resilient.
The training is very difficult. We have a 75 to 80% attrition rate in training. But really it was all those lessons that I learned both through training and throughout my military career in combat that now have translated into the other areas of my life. And numbers more so than what I call the overcome mindset. And the overcome mindset is kind of a core principles that the SEAL teams taught me. They taught me, hey, things are going to be hard. Things are going to go unfair. You’re going to train and and come up with the perfect plan.
You’ll develop the perfect plan, and then that plan is gonna go train wreck wrong. And what are you gonna do about it? Are you gonna lay there and feel sorry for yourself, which a lot of people wanna do? A lot of people buy into the victim mindset that I frequently talk about. Or are you gonna get up and you’re gonna figure out how to navigate through it and figure out how to, you know, either win or succeed or sometimes we don’t, sometimes we fail. And then how do we move in a different direction or find a different path?
And those were all the things that was the foundation of what the SEAL teams taught me with with an overcome mindset. And I teach people both in the book, in in coaching, that the foundational level of it is there there’s 3 levels of building an overcome mindset. Number 1:
You have to have awareness that things are gonna go wrong.
You know, you well know coming from the business community, Bert, things always go wrong. You know? But No matter how great we can plan, a great business mentor of mine said:
When you launch a new business or you launch a new endeavor, it’s gonna take twice as long and it’s gonna cost twice as much money and it’s gonna have twice as many problems as you can plan for.
So awareness of that is number 1. I mean, we don’t go into it thinking we’re gonna go skipping down the yellow brick road. Number 2, how do we prepare for those things? And some of that is mentally. How do we mentally prepare? How do we emotionally prepare? In in combat, in the military, how do we physically prepare? You know, how do we train? How do we train our bodies? How do we train in tactics? And on the entrepreneur side, how do we financially prepare?
? I would say it’s much more mental and emotional on the entrepreneur side and then financial on the entrepreneur side so how am I managing cash flow and all these things to keep this afloat? What was the plan I put in place? So that’s number 2, preparation. And number 3 is action. How do we take action? Because most people freeze up when everything starts to go wrong because number 1, they weren’t aware.
They lived in this idealistic bubble that, no, that’ll never happen to me. Well, guess what? It happens to
Bad things happen to good people every day, man. So if you honestly think it’s never gonna happen to you, you’re living in la la land.
So being aware, preparing, and taking action to, drive forward. Those are the things that helped me find success in the military, and now I’m using. And that really became the basis of this, the book, Overcome.
Bert Martinez:
You know, it’s interesting. I’ve noticed and I don’t know if you agree with this, but I’ve kind of noticed that in when I say we, in our society’s, attempt to make things easier for the next generation, the next generation seems to have become soft. Maybe yeah. A little bit softer. Right? Because, you know, my dad was part of the the greater the great generation. Right? I mean, these guys were very emotionally distant. They didn’t say the I love you. Hugging was, kind of also a weird thing. You most likely get a handshake versus a hug.
And then we had the baby boomers who were all about work, work, work, work. And then now there’s been so much said about work, life balance and, trying to, I think, again, just try to be in touch with our feelings more that we become softer. And just you look at for example, high school back in the fifties, it was physically demanding to be in PE. I mean, you had to do not just jumping jacks, but push ups, pull ups, monkey bars. There was there was all sorts of of, expectations. Fast forward to the day, and p has changed drastically. And so I think that just overall, America has gotten away from that mindset to be tough, to overcome. And what’s your take on that?
Jason Redman:
So I would agree with a lot of that. I would agree that we are fostering a, that taking away PT, I was just thinking about this the other day. I mean, we used to have the presidential fitness test, the standard, which I thought was great. I remember wanting to do that and wanting a place, and we look at the massive levels of obesity that we face and within American children, and we’ve taken those things away because we’re building this idea that, well, that’s not fair. You’re discriminating against someone who maybe not is not in shape. So what what we’re doing is we’re lowering the bar down to the lowest level instead of raising the bar to a higher level and saying, hey. Let’s look at pulling people who are down here up because it’s good for everyone. And I think right now, that’s the direction we’re going.
We’re pulling the bar down, which is dangerous. And it’s fostering this victim mindset of, hey. If the world if things don’t go my way, if I don’t get selected for the team, or if I don’t get picked up for college, or if I don’t get this job, or if you don’t pick me up to be a leader in this position, well, it’s because you’re discriminating against me because of race, creed, color, gender, gender I don’t care what it is. Right. Those become the excuses instead of a little bit of a self awareness saying, hey. Is there something that maybe I can do better? I mean, you know, we need to provide the feedback so that they can grow. That’s a critical thing on the other side of leadership. But I do think that it’s creating this victim mindset.
The overcome mindset is a victor mindset. Right. It says I will get up. It says, hey, if I didn’t get this job or I didn’t get picked for this team or I didn’t whatever, then I’m gonna put things in place. Once again, comes back to action. We take action to change things so that we can be more, successful. And one additional thing I’d like to caveat on there is this idea of in the past, you know, yeah, same for me. My family, my dad didn’t say I love you or things like that.
I actually think that that is I’ll be honest. Now the way I look at it, I think we were I think we’re emotionally narrow. And what we’ve done is we’ve increased the spectrum on one side and said, oh, we’ve gotta be emotionally vulnerable. But what I would dare say, you need to increase it all the way across the board. Because don’t get me wrong, man. I’ll tell my kids I love them, but I’ll go kill someone the next minute if I have to. And that’s a very broad that’s a very broad emotional spectrum, but you need to understand we need to be dangerous. Yes.
Man is the most dangerous animal that walks this planet. At any given time, we’re only 96 hours away from total chaos. Societal collapse is on a a razor’s thin edge, and that’s the reality.
It’s why I train people. I tell people, hey. If you honestly think that American society can never collapse, once again, you’re living in in la la land. I mean, I pray it doesn’t. I fought so that hopefully my kids and grandkids can have a good future.
But at the same time, you know, and I wanna tell them I love them. I want my kids to know that, but I’ve also raised my kids to be overcomers and how to understand that there are hard times. You know, I kinda live the mindset of what general Mad Dog Mattis said. He said:
Be nice to everyone you meet, but have a plan to kill them.
Bert Martinez:
Absolutely. And look, I think that, Jordan Peterson said it said the same thing.
You have to be dangerous, but control that dangerous.
You know? And, again, it goes to that mindset.
We have to be willing to stand up for what we believe in. We have to be willing to fight for what we believe in. We don’t have to be rude about it. We don’t have to just go off for every little thing. But just knowing that you can fight for what you believe in, fight to protect your family, I think that’s important. And I think nowadays, we’ve become so woke that everything is wrong.
Jason Redman:
Yeah. You’re offended by be offended by everything.
Bert Martinez:
Be offended by everything. And if you didn’t get your way, you didn’t succeed. You’re right. It’s not your fault. It’s their fault. It’s somebody else.
Well, you know what? And to your point, there’s been this big push for diversity in everything. And look. I I’m I believe in diversity. I’m an immigrant. I was born in Cuba. But at the same time, I think qualification should come first, and you you start from there. And just to pick somebody to fill a diversity goal is no different than having affirmative action for years, which, again, affirmative action helped. You know, there was a lot of people who were stuck in the wrong mindset, but at the same time, qualifications count, and that should be first.
Jason Redman:
A 100%. Standards matter. I mean, it goes back to what we, you know, talked about before. Instead of maintaining the bar here and and encouraging people to move themselves up to the bar, what we tend to be doing lately is just pushing the bar down. And it’s creating a degradation across I mean, you look at our public education. I mean, we are bombing on all our tests across the board. American children, English, mathematics, science, our STEM programs are struggling to get kids that are qualified. They’re struggling to recruit recruit kids into engineering.
And some of these key programs, because they were just not academically preparing them for the upper level. And and a lot of that has to do is we keep lowering the standards, because the the the argument is, well, it’s unfair. If some kids can’t make the grade, then it’s unfair to them. Well, you know, I’ll never forget when my son was in kindergarten, they, he started my son is a August baby. So he we probably should have waited a year. He was the youngest in his class when we put him in kindergarten. And, he had some, he had, he had some learning disabilities back then when he was starting in school. And, you know, hindsight being 2020 as parents, we should have waited, but we didn’t.
So we got to the end of the year in the public school system. And at the end of the year, they they told us. They said, hey. Your son you know, the other kids, the the average thing is here. Your son is here. But we’ll gladly move him ahead if you want us to. That way, you know, he can move on with his peers. And my wife and I were like, no.
We we if he’s not at the level he should be at, then and we did. We pulled him and took him to another school and a and a private school that could work with him directly and help him grow, and he’s gone on to do great things. But I was just fascinated by that that, hey. If you want us to, we’ll just go ahead and move him forward even though he has not met the standard.
Bert Martinez:
Yeah. And that’s also a new thing. Because when I was growing up, you didn’t meet the standard. You just didn’t go. You you weren’t they didn’t just let you slip on to the next class or next level. You had to repeat that class. And, you know, further to your point, I can’t remember. I believe it’s Wisconsin, but it’s Wisconsin or Michigan.
Anyway, one of the one of the school districts in in one of those states is now getting away from the basic, How can you not make the basics a standard? It’s just, How can you not make the basics a standard? It’s just like we’re not gonna teach them English anymore. It’s too hard. I mean, it’s just it’s just crazy, and and our society is gonna crumble. We’re like you said, we’re gonna keep lowering the bar to the point of breakage.
Jason Redman:
Yeah. Standards matter. Accountability matters. And right now, there there’s a degradation in that. And it’s hard to build and overcome mindset if all you ever tell people is, hey. If it’s hard, don’t do it. If it’s hard, you know, your comfort is paramount. And and that is the that is a very strong message that’s being, spread right now.
We need to break that message. You know, parents, you need to break that message.
Force your kids to do hard things. Force your kids to go play a sport. If they don’t like it, force them to finish no matter what. That was one of the rules we had in our household. Like, no matter what you start, you will finish. I don’t care how much you hate it.
You at least finish the season, and then you’ll go find something new after that. But you have to finish because that’s kinda part of life.
We we have to learn to deal with things and people and systems we don’t like until we reach a place where you’re like, okay. You know? Now I’m ready to move on.
If, all we ever do is quit right out of the gates, you’re conditioning people to do that, and that’s really what’s happening. We’re seeing that the cost aside.
Bert Martinez:
Absolutely. Absolutely. Alright. So your story, which is incredible, again, guys, you can check out Jason’s story. So you were shot in combat, took a round to the face. And what I found extraordinary I mean, that in itself is extraordinary extraordinary because you lived. Just you got shot, like, 8 or 9 times.
Jason Redman:
Yeah. Eight times. Between my body armor and body. Three times the body. Five times body armor, helmet.
Bert Martinez:
And what I find interesting, first of all, about that story, and you talk about this in your in in in one of your talks is that you had this little voice whisper in your ear. You gotta take your side plates. Talk about the side plates and and this little whisper.
Jason Redman:
Yeah.
Listen to your sixth sense.
I mean, it’s something I talk about in the book overcome. You know, when we talk about awareness, there’s there’s all kinds of indicators in this life.
The human body is able to process a lot of information. And oftentimes, we see, we hear things, clues, and and we either ignore them or we just miss them, whatever it is. And oftentimes, we can go back later and we’ll see them. It makes sense.
In combat, we call those things indicators. They were, you know, is there an indicator that there’s an ambush around this corner here? What are signs? You know, if we were to go into a very populated play that’s normally very populated, bustling with activity. And all of a sudden you come around the corner to one of those places and there’s and it’s totally a ghost town, something is about to happen. The people know. Usually that was a precursor to an ambush or an IED attack or whatever it was. Life is similar to that. There are indicators that come along that lets you know, and sometimes that can be that little voice in your head. So that night before we went out on that mission, special operations has a lot of latitude.
We have primary gear that everybody has to wear. It’s a requirement. But then you get a little bit of latitude and, you know, you may decide to carry a different weapon than from another guy. You may decide to carry more grenades and another guy depending on what you’re doing on that mission or how you’re doing things. And we all had to wear our front plates and our rear plates, but side plates were an optional thing. They add weight And, everything you carry into combat is is weight. We have a saying ounces equal pounds. And when you’re patrolling miles and miles and climbing over walls or potentially fighting people or running or whatever you’re doing, you know, you wanna minimize weight.
So, for me, I typically didn’t wear my side plates unless we were doing unless I was in the vehicle all night, and then I wanted that extra protection for IDs and stuff like that. But on that night, yeah, we were getting ready for that mission. I was not gonna be in the vehicles. I was in the assault, and, little boy said, hey, man. Where are your side plates? And, thankfully, I listened, because I took around right off my right side plate. That would’ve I don’t know. It would’ve done a lot of damage. It probably would’ve blown out my kidney.
Might have got me in the spine. I don’t know. But, but that side plate saved me. That that same night before I got shot, as we were pushing into this dense vegetation where we knew the enemy had run into this field, man, my spidey sense was going crazy. Like, hey. And and, it just everything was saying something’s about to happen. And in that case, I didn’t listen to it. I told myself, well, that’s just fear.
And I squashed it, and we continue to push forward and walked right into that ambush.
So I talked to people about, hey, sixth sense is a powerful thing.
If nothing else, you know, grab a friend in business or your spouse or whoever it is and say, hey, I’ve got this feeling right now. What do you think about this? You know, they say, yeah. I’m feeling that too. Then maybe you need to take a step back and evaluate what’s happening there. We should have done that that night. I talked to my team leader about it later.
So yeah. You know, listen listen to that little voice in your head. Don’t let it stop you. That’s a big thing. Some people allow that to become, the voice of fear that stops them from driving forward. It should merely be a very quick evaluation. And once again, awareness, preparation, action. So awareness.
Hey, there’s a problem. Have we prepared for this? Yes. Can we mitigate this? Like, when I look back on that night, we would have done things differently. There were there were other ways that we could attack that problem than just pushing straight through. So that, you know, I wanna put that out there. Don’t don’t allow it to become an excuse not to do things because you’re afraid.
Bert Martinez:
Yeah. And I think that’s a a great, what do you call it, pin little point to make because we do get that sixth sense. So you you can pick things up and then, like you said, you now that you’re aware that’s, hey. Something is giving me whatever, let me reevaluate. What else do I need to do? Do I maybe I need to take a different route. So I’m glad you said that. Don’t let the fear stop you because sometimes you have to separate the 2. What I found extraordinary about your story is that your overcome mindset kicks in pretty quickly because you’re at the hospital, and you wrote out not just a sign but a very long kind of, you know, an amazing sign.
I think And, again, I don’t wanna I I want you to tell your story. But this this is the thing that impressed me the most about you, Jason, is that you are in the hospital. I don’t know. You were in there. I don’t know if it was a week or 2, but fairly soon after arriving, you had began that overcome mindset, and you wrote out this sign. Talk about this.
Jason Redman:
Yeah. 100%. And it was about 10 days that I was into the hospital. But there’s an important thing we need to discuss here. One, I tell people:
An overcome mindset cannot be turned on overnight, like or in the moment. You have to build an overcome mindset over time. And how do you do that? Well, you have to do hard things.
To become a more resilient entrepreneur, you have to go through fires and trials.
To become a better fire fighter, you have to get beat sometimes.
To become a stronger, more resilient human, you have to fail and fall down and get yourself back up.
That’s the reality. So an interesting journey for me, a lot of people who’d look me up online think that, oh, man. Battlefield injuries, shot in the face, sign on the door, all these things. There’s a real large part of my story that most people aren’t aware of because it doesn’t get all the highlight. But it’s the basis of my first book, Try It. That is I failed as a young leader, as a young officer.
I was an enlisted seal. I’ve done really well. I got recommended for a commission and became a seal officer, and then I kinda lost my way. I kind of let ego and arrogance get in the way, started making some poor decisions, and, all of all of that culminated with a bad call on the battlefield in Afghanistan in 2005, and I almost got myself kicked out of the seal teams.
And it took 2 years of rebuilding my reputation and credibility to to really get embraced back into the community as a leader.
As a matter of fact, the firefight where I was shot was almost the culmination of that journey. I would say the culmination happened a couple of months earlier. We got into a huge firefight, a very complicated firefight, and myself and my team handled that very well.
I would kinda say that was the high point, the full circle moment. But it was only 3 months later when I was shot up in this gunfight, you know, this machine gun ambush. So I tell people that because that journey of failing as a leader is the hardest thing I’ve ever been through. Like, literally, I put a gun in my mouth in Afghanistan and thought about taking and almost took my life. Thank god I didn’t. I walked that road, and it was hard. I had guys who did not want me there. They were like, hey. You’re that guy who screwed up in Afghanistan. You know, you’re dangerous. I heard a lot of that on a regular basis. And, you know, well, welcome, you know,
welcome to the world of haters and naysayers. I mean, it’s it’s gonna be out there. So part of the overcome mindset is ignoring that and believing in yourself. And that was hard.
Don’t get me wrong.
I have my doubts. Deep man, frequently, I had doubts. Like, can I do this? Like, I don’t know. Can I continue? But all I said is I’m gonna continue to drive forward. I tell you all that because when I was in that hospital bed and I was laying there facing they were telling me years of surgeries. In the beginning, they were talking about amputating my arm. My the structural integrity of my skull was compromised. They were talking about they would have to rebuild my skull and the whole right side of my face.
And and I remember, like, thinking, how am I gonna do this? Like, I felt I remember thinking to myself, so what you’re telling me is my special operations career is over. I’m gonna be permanently disabled, and I’m gonna be forever disfigured. And then I looked back, and I said, you know what, man?
You just walked the hardest road you’ve ever walked. You climbed out of that deep, dark hole of failure and climbed back up to the top to lead some of the best warriors on this planet, into combat. And, the road is no different. The formula is no different. You know? How we I had walked that path. Lead yourself, lead others, lead all inside.
That was a formula I was following. And, and I said, the formula is the same, man. You know, whether you’re leading from a boardroom or the battlefield or a classroom or, I don’t care, a sanitation department. Leadership is leadership, and self leadership being one of the most critical things you can do. And, I told myself the formula is the same, and all you have to do is just drive forward. You put one foot in front of the other, and you don’t feel sorry for yourself. You get up and drive forward. You you get off the axe is one of the sayings we have in special operations, and I talk about in the book.
And that was kind of that defining moment when I wanted to feel sorry for myself, and I was like, that is not gonna happen. And and that’s how the sign on the door came to be.
Bert Martinez:
Yeah. And it’s incredible because it’s not just a what I would consider a simple little sign. You guys went into some detail. I think that I’ll read it out here. It’s basically the sign was and you correct me if I’m wrong, if I miss any part here. Attention to all who enter here. If you’re coming into this room with sadness or sorrow, don’t bother. The wounds I received, I got in a job that I loved, doing it for people that I love, defending the freedom of a country that I deeply love.
I make a full recovery. What is full? That is an absolute utmost physically. I have the ability to recover, and then I’m going to push that about a 100% further through sheer mental tenacity. This room you’re about to enter is a room of fun, optimism, and intense rapid regrowth. If you’re not prepared for that, go elsewhere. I love that. I mean, that’s that’s a that sign should hang in just about everybody’s home
Jason Redman:
And that sign has gone on to motivate millions and millions of people. It’s been amazing, the power. And there wasn’t a whole lot of thought that went into it. And what I try and tell people is, you know, man,
when you’re going through hard times, when when the rug has been pulled out from underneath of you, when you’ve been shot or punched in the face, You have a choice. No one forces you to lay there and feel sorry for yourself. You have a choice. I have a choice. I can lay there and be a victim, or I could get up and be a victor.
And and I chose to be a victor. I mean, it didn’t mean it was hard. I mean, it didn’t mean it was easy. It took 4 years 40 surgeries to put me back together. I never was able to operate on the battlefield as a seal again from my injuries, but I still stayed. I finished my military career on my terms. I did, you know, 5 more years, 6 more years after that before I retired from the military. So, yeah, I tell people, like, you have a choice.
You know?
Everyone’s going to get hit by adversity. Everyone’s gonna get hit by what I call life ambushes. There’s catastrophic moments that will just crush you no different than that ambush I encountered in Iraq. The difference is mine was the bullets and bombs of battle.
Life ambushes are the bullets and bombs of life. But no matter what, you have a choice in how you’re gonna deal with it.
Bert Martinez:
Absolutely. And one of the things that’s, remarkable about that situation there, when you’re in the hospital, you you still were connected to I mean, your wire your your jaw was wired shut. You’re in a feeding tube. It wasn’t like it was a simple hand me the pen. Let me get to work. You were still in a mess.
Jason Redman:
I was at the very beginning. They weren’t sure if they were gonna save my arm. They weren’t sure on a lot of things. I mean, unfortunately, when you have severe battlefield injuries, there is no clear path. You know, if anybody my, you know, you can up on the wall, that’s a artist representation of my skull. The tbullet hole in the forehead was actually in my helmet, but, all that damage to the right side of my face was taken straight off the CT scan. And there is no textbook formula.
You know? At that level of catastrophic damage to the human body, doctors have to figure it out on the go. That’s why they created this acrylic model of my skull to figure out how to put me back together. Same with my arm. I took 2 rounds, one round in the bicep and one round in the forearm, totally destroyed my elbow. And, originally, they thought the better plan was to amputate above the arm. And, thankfully, I had a doctor who said, I think we can save it. So, yeah, it’s in the beginning, it’s always easy to say, man, I don’t know how I’m gonna get through this, but you get through it by continuing to drive forward. You just one step every day.
You keep grinding. It will be painful. It will be uncomfortable, but slowly it gets better and you are advancing even if it’s only by little tiny, you know, millimeters.
Bert Martinez:
So in the book, the first chapter, which I love the first chapter, it’s simply entitled survive because that’s really the most important thing is to is to survive. And so you’ve already mentioned getting off the x. So explain to everyone what is what does it meant by getting off the x?
Jason Redman:
Yeah. So getting off the x the x is the point of attack. It’s the point of catastrophic event. It’s the point of an ambush. You know, in combat, it could be an IED attack, a sniper attack. It could be an enemy ambush like what we found ourselves in in life, I describe the x can be a lot of things. I mean, it can be, it could be the ending of a relationship. It could be a business failure, lawsuit, you know, bankruptcy.
I mean, there’s all kinds of things. I mean, we could, you know, some of your top employees suddenly all quit overnight. You know? You’re now in a major life ambush on how do you manage that in your business. I mean, these are all every life threatening illness, injury Right. Sexual trauma, law you know, and some of the higher life ambushes and the unexpected loss of a loved one, unexpected loss of a child. So these are all what I call major life ambushes. And and oftentimes, when you’re in a major attack, it’s great to think you can overcome it and win. But sometimes winning is merely surviving.
You know? Sometimes in major life ambush, when we talk about a devastating ambush, I mean, my teammates and I are lucky to have survived that ambush. It was a very well executed ambush, and we wouldn’t be here if it wasn’t for, a, the ferocity that my team fought back, and, b, the air force AC 130 gunship that was up overhead that brought in the fire mission, closest fire mission ever executed in Iraq war.
We actually called rounds directly on our position, and that’s what enabled us to get out of that fight. And we you know, several of us, half the team were all shot up, but we survived. And sometimes in life, it’s the same thing. In order to get off the x, the first step is just to survive, you know, to to live, to preserve your business or your family or relationship or whatever it is, you know, to weather that first attack and to come through it and say, okay. God, that sucked. You know? Now now we gotta do battle damage assessment and figure out how do we pull things together and how do we drive forward from here.
And that’s the idea of getting off the ax. And a lot of times, I try and tell people there’s gonna be a there’s gonna be a first level of attack, and then there’s kind of the secondary ambush. So for me, the actual battlefield ambush was kind of the first one, and the second one was all the the the years of surgeries and, being put back together. And and and life ambushes happen that way a lot too. You know, you have some major crisis that occurs and then we have the, you know, secondary and tertiary effects that come about from that ambush, that attack.
Bert Martinez:
Absolutely. And I just love that. It’s such a it’s a simple, almost intuitive thing to survive to, hey. I just gotta get, you know, I just gotta get to the next couple of steps. And something that, again, this is the first chapter of the book, Come. It’s available on Amazon or or your favorite book. I’m gonna put some links here in the show notes. But after getting off the x, the next step is abandoning panic or abandoned panic.
And and I think this might be the toughest things for a lot of people to do because that that fear grips you and sometimes we feed it. And it’s one of the hardest things to do is to abandon that panic.
Jason Redman:
That’s where training plays in. That’s where an overcome mindset plays in. You know, one of the things is, I mean, once again, awareness, preparation, action. I live a life and I talk to people about this. And some people say, wow, that’s really dark. I live a life where I have contemplated, you know, what would happen if I lost my wife? What would happen if I lost one of my kids? And and maybe that is dark thinking, but it’s reality. There there are people, you know, I had teenage kids out learning to drive on the streets. And guess what? Every day in America, a young teenager dies behind an automobile accident.
And there is a family that is grieving for that young teenage driver. So to think that that’ll never happen to you is folly. You pray it don’t it won’t. And I pray for all of you out there that that never happens to you. But so if you take that formula and apply it to the other areas of your life, and you think about, well, man, you know, could I be diagnosed with a disease? Well, yeah. You could be. Could my business fail? Well, absolutely it could. Could the market suddenly tank and everything dries up overnight? Or what if the dollar fails? Or, you know, what if China suddenly attacks us? I mean, there’s all kinds of what ifs.
Now here’s the difference. We don’t live our life in fear. You know, you have to accept awareness. What have I done to prepare?
So preparation is how we build ourselves mentally and emotionally, and sometimes it’s just that mental awareness. That is how it enables you to manage the panic.
And when we talk about abandoned and panic, I actually did a little video on this on YouTube not that long ago. The difference between fear and terror.
So most times when people get into a major crisis, terror paralyzes them into inaction.
They’re so overwhelmed with everything that happened. And because there was no preparation for it, you know, whether they ignored it or whether they intentionally just, you know, procrastinate, whatever reasons, or maybe it really did just totally come out of the blue and they never saw it. It. It freezes them into inaction and that’s the most dangerous thing when you’re on the x.
Inaction will lead to your death because what will happen is you’ll bleed out whether, you know, we’re talking about, you know, physical. If you were shot, you know, if you move and get out of that that that gunfight, you will bleed out physically. But where I see it with other individuals is they bleed out mentally, emotionally, or in businesses, they bleed out financially. So having that mindset of preparation, like, oh my God, I never thought this could happen, but at least I I accepted the fact that it could happen.
So when it does happen, we’re not so frozen, instead it becomes fear. And fear, we can navigate through. How do we do that? Well that’s courage, you know. That you can’t have courage without fear. So in the face of fear we say, okay we have to drive forward. You know, if it’s in business, if it’s in your family, or, you know, God forbid it’s a, you know, life or death situation, you know, hopefully you’re telling other people, let’s go. Come on. We gotta we gotta get off this axe and drive forward.
And, that’s just managing fear. And that can be done by, we go back full circle, by doing hard things, by doing things that get you out of your comfort zone, by having to deal with fear and still be able to take action.
Bert Martinez:
Absolutely. And to your point, you know, so we have a saying at our household, that we can do hard things. And and I’ve changed it just recently to say that we were designed to do hard things. That I believe is the human spirit. When you think about all the crazy crap that as humans we’ve done, You know, to think that, hey, we can survive in Alaska. That to me is just crazy. And and people for I don’t know how long now, 100 of years, have survived in Alaska. That is all mindset.
That is somebody who said, yeah. I’m gonna do it anyway. So I think that you know, I believe in God, and I think God designed us to do hard things. And the harder things that we do, that’s when we get a certain level of fulfillment. You talk about building your courage. That comes from like you said, it comes from doing hard things.
And the more we push ourselves out of the comfort zone, the better life gets, the easier life gets.
Jason Redman:
Yes. I wanted to pull up oh, yeah. You were talking about doing hard things and being fascinated with things we’ve done in the past. I read a book, last year called In the Kingdom of Ice by Hampton Sides. It is an amazing book about they were they were trying to sail way back in the in the, 1800, in the mid 1800. It was post, civil war. They were they believed still that you could sail through, the North Pole. And, there were all these different theories.
Yes. I wanted to pull up oh, yeah. You were talking about doing hard things and being fascinated with things we’ve done in the past. I read a book, last year called In the Kingdom of Ice by Hampton Sides. It is an amazing book about they were they were trying to sail way back in the in the, 1800, in the mid 1800. It was post, civil war. They were they believed still that you could sail through, the North Pole. And, there were all these different theories.
And these guys basically went on this expedition and gone for two and a half years. Almost everybody died. There were only a few survivors, but the survivors talked about how they survived in the most, I mean, negative 50 degree temperatures nightly with their their ship frozen in the ice and being cracked on its side, their furs totally soaked the majority of the time. And and, I mean, guys literally having their toes cut off from boss fight, but continuing to track my it it it’s the most I mean, I read it, and I was like, god dang, man. I think I’m a pretty tough guy, but holy smokes. So, yeah, the power of the human spirit is amazing. And I agree. We and we’re getting softer as a society.
I mean, if you look at you go back 100 of years, we live very hard lives. You know, we literally had we lived in the woods, and we cut down trees, and we made our homes, and we farmed our land, and we hunted beasts, and that’s how we lived.
And then the industrial evolution came along. We still had to work pretty hard, you know, pretty physical labor for most people. And now we’ve gotten into the computer age, and now we’re getting into AI. So so the society’s getting easier and easier. So if you don’t do hard things, you are going to reach a point where where I don’t know. In some ways, we’re already there, where people the the smallest little adversity makes them collapse.
Bert Martinez:
Right. Yeah. And it’s it’s just an incredible thing. And you know what? I think that, our government has leaned too much into that, softness, into that wokeness. I think that, when I say our government, both sides definitely won more than the other, but both sides have given into this tiny, tiny little minority.
The smallest group have become so powerful just because they they don’t mind calling themselves victim and telling how everybody has treated them unfairly and that they should have special treatment and blah blah blah. And it’s like, it’s this tiny little group, people. We’re talking not even a half a percent.
Jason Redman:
And here’s what’s interesting. If you go back and look, nowhere ever in the history of the world have individuals achieved high level of success with that formula. If you look at every highly successful society, company, team, never once do you see them like, hey. We’re a bunch of victims, so we’re gonna victim way victimhood our way to success. It doesn’t exist. You will not Right. So it’s amazing to me that there are people that are buying into this. You know, this idea, I am a huge fan of of capitalism.
I’m a huge fan of democracy and our republic, a free market economy I believe in. And this idea that’s kind of pervading right now is socialism, which you coming from Cuba, it’s amazing to me how you guys who came from socialist countries are the biggest advocates against it because you’ve lived it. Right? Yet we have all these young people who are like, social solution would be great. And we’re like, nowhere in the world has it ever worked. What makes you think that suddenly it’s gonna work here?
Bert Martinez:
Well and and what’s so funny again, when you’re young and dumb and when I say dumb, inexperienced. Young and inexperienced.
Jason Redman:
Exactly. Let’s say inexperienced. Yeah. Because I don’t wanna I I feel like it’s a disservice when we have reached a point in society where all we do is draw out names. Right. And and I think I think it’s inexperienced or unwilling to challenge your beliefs.
Bert Martinez:
Right. And when you’re young and inexperienced, you believe these things because, first of all, it seems sexy. It it hey. I’m gonna get paid for doing nothing. There is a certain level of sex appeal that is that’d be cool, man. But you don’t realize because of your lack of experience, you don’t realize the fact of how much growth and confidence, that you get from doing hard things. From putting yourself through school when you’re broke and you have to work a full time job and work at school full time or you’re starting a a, your your business and you have a couple of $1,000 and you’re working 247 and and all that stuff, doing these hard things builds that confidence, builds that self esteem. And when you look at the people that we in society respect, people again like Elon Musk or you look at your your favorite athlete, they’ve gone through some stuff. I mean, Kobe Bryant, you know, talked about all the training he would do. Same thing with Michael Jordan.
You know, there’s nobody out there that is at this level of life because it was given to them or because they had it easy. It’s the reverse. They failed and failed and had over come. They dealt with lawsuits, betrayal, all that other stuff. And then if people wanna see what a free handout, socialistic type experiment looks like, look at what what our government again, this is a an unexpected consequence, but look what happens or continues to happen with the Native Americans where when you go to the reservation, it is like a third world country. It is horrible living conditions. Drug use
Jason Redman:
And and and like many socialist areas, there is a group that has done very well who tends to seize power and control everything, no different than governments. And if you look at some you look at North Korea, you look at Russia, and you look at China, there is a large group who’s doing very well, and then everyone else is barely struggling to make it.
Bert Martinez:
Absolutely. Absolutely. And I look at again, in the reservations, the people who have done well, guess what? Most of them are entrepreneurs. Most of them have gotten away from the reservations or they’re doing something else. The or they’re involved, with the casinos. They’re doing something to better themselves. But again, all we have to do is you know, you mentioned Cuba. Yeah.
A lot of people don’t relate to that. It’s far away. How about the Native Americans in our back yard? Look at what’s happened to them because they get all this free money. Yeah. anyway. So, yeah, it’s about getting harder or doing hard things. And I do believe that the the harder you are on yourself, the easier life becomes. And just a real simple example, if you’re willing to study 10 hours a day, most likely, you are going to graduate at a high, level, versus if you’re screwing off and waiting till the last minute.
Jason Redman:
And I’ll add one additional point of what I talk about in the overcome mindset.
There’s no guarantee of success. You can you can study 10 hours a day. You can bust your ass in this life, and it doesn’t guarantee success.
You will be better.
And if you’re willing to continue to grind, you know, sometimes the path that you decided to take may not be the right path. So now you may go in a different direction. I guarantee if you’re willing to grind, you’re gonna learn so much more than by sitting back and not doing it.
But I meet people who will say to me, oh, you know, working hard doesn’t guarantee anything. Well, you’re right. That’s life. Sometimes things don’t, you know, unfold according to plan. An overcome mindset accepts that. An overcome mindset accepts that. Hey. There is a potential for failure.
This may not happen, but guess what? I’m not gonna lay there. It’s not the end just like I talk about in my TED talk. It only becomes a new beginning. Now I’m moving in a different direction. And I think that’s part of it. You know? I mean, so many people that are like, well, I didn’t I wanted to do this. And if I can’t do this, then my life’s silver. Well, I I often joke about I’d love to have played in the NFL.
I was a terrible football player. I was too small. I was too slow. I lacked the skill. All of the things. I never ever had never a remote chance of ever playing in the NFL. I love football, though. So, I mean, you know, and if I said if I got out of the SEAL teams like, yeah, man.
I wanna be a linebacker. There’s no amount of money, steroids, training, coaches on this planet, in this universe that could ever get me to where I’d ever play in the NFL. It’s a pipe dream. So, you know, sometimes there are paths that aren’t available to us. But the difference between successful people is they say, okay. That that road closed. That’s the end. Now let’s move on to this new beginning.
Bert Martinez:
Yes. And I think one of the big takeaways from the first chapter, and I think this is the one that slows people down the the most, is that acceptance you’re talking about. When you own it, when you accept it and you say, okay. This is where this is the cards that I’m dealt. I am now gonna start figuring it out. The quicker you get to there, the faster you can take action. And I think what what a lot of people get bogged down is, this isn’t my fault. you know, I gave this marriage everything and it fell apart.
Or I gave my business everything and now they fired me or or whatever. You know, I a good example of like, Steve Jobs. Steve Jobs gets kicked out of his own company, Apple, for many years. And and he could have sat there and said, this is crazy. I I’ve been betrayed, blah blah blah. But he said, okay. This is I accept it. He started building another company.
In fact, Pixar is one of the companies that he started along with Next Computer and something else. But I think and I wanna get your take on this.
Acceptance is the thing that holds people back the longest.
Jason Redman:
A 100%. You know, I often talk about when people are stuck on the x. We’ll talk about the if you read the book, Overcome, we talk a lot about this. People get stuck on the x. We have some terrible thing happen to us, and and we just get stuck. It’s been amazing. I’ve had so many people over the years since I wrote that book or when I come speak at conferences that will come up to me and say, oh my god. I didn’t even realize I’ve been stuck on the x for 5 years, 10 years since since I, you know, since my business failed, since I lost my spouse, whatever it is, you know, whatever major event happened to them.
Because what so many people tend to do, when we have some sort of major the end moment, some major life ambush, we do 1 of 3 things. Number 1, we spend all our time looking back at the past. I want back my life before this bad thing happened. I’ve heard this so much since COVID, businesses that went out of businesses since COVID. And I meet people who they’ve haven’t reinvented themselves, and all they talk about is if only I have my business, if only I have my gym back or my rest went back before COVID, bro, that ship has sailed. Like, so number 2, they look forward and they say, well, it’s not fair. I should be here. I should have achieved this level of success.
This was supposed to be the best year we ever had, you know, I should be celebrating this anniversary or this birthday with this person. This should have been the year that I made 1,000,000. And they didn’t because obviously something happened. And then number 3, which slows people down the most is the blame game. They look for someone or something to blame. They’re the reason why this failed. My spouse is the reason our marriage failed or my business partner who took all this money is the reason our business failed. And the reality is maybe that’s true.
But even if it is, it’s not gonna get you off the ax or driving forward. You’re just wasting time. And the longer you sit on the axis like quicksand. The more it pulls you down and the harder it is to get up and move.
So you can’t change the past. The only thing we can do is shape the future. If you still want those things you’re seeing in the future, guess what? You need to chart a different path. It’s a new path to get to those things.
And the blame game is never gonna work. So that’s why acceptance is the biggest thing. We have to accept this happened, and then we have to accept that we have to drive forward. We you know, and most of the time most of the time, I don’t wanna say all of the time. I wanna say probably 80% of the time, you played a part in it. So no matter how much you wanna say you know, maybe you wanna say to me, oh, my business partner stole all our money. Well, did you have all the safeguards in place to, you know, to to prevent that? You know, I mean, what things could we have done better? So what are the lessons learned that we can take from this and say, okay, I’m never gonna allow that to happen again. I’m accepting it.
Now I’m driving forward.
Bert Martinez:
Absolutely. I think one of my favorite things that I’ve learned over the last decade, and I believe it was Tony Robbins who said this. It might have been somebody else, maybe, but
life is not happening to you. It’s happening for you.
And again, that’s that mindset shift. Right? Like you said, I could sit there and and have a pity party. I can blame people. But if I change and say, okay.
What can I take from this? What am I learning here? I’m being forced to pivot. I’m gonna accept it and and make the best of it. Again, life is happening for you. That’s a huge that’s a huge thing. Yeah. Alright. So the book, and I wanna give the full title because it’s a great book. It’s overcome,
I gotta ask you this. Here you are. You’re you’re you’re you’re heading towards seal training. You you obviously already had kind of a a mental tough kind of thinking. What what was the thing that that made you want to get involved in the seals?
Jason Redman:
I mean, as a young kid, you know, I grew up in the GI Joe generation, and I grew up in a family of service. I mean, my whole family had served in some capacity. My dad, had was the one who actually told me about the SEAL teams. He was a army airborne instructor, up until the early 2000 seals including me in 19, 1996, I went through airborne school with the army. So, my my dad had met some SEALs and just said, hey, you may wanna check this out. He said, these guys are considered to be some of the toughest in the military. You know, their training is considered to be the toughest. And I don’t know why it just appealed to me.
I was not this super tough kid. I just had I wanted to do it and for some reason it aspired to me. That hurdle of going through the toughest training in the US military, I said, I want that. And of course, I had lots of people tell me that I couldn’t do it, but, that fueled my fire. I that even drove me to do it more that everybody told me you’ll never make it. So I I will say use those things, you know, on your entrepreneurial journey or whatever journey you’re on. If you got a goal and people tell you can’t do it, use that as fire. You know, and you don’t have to be a jerk about it.
You know, I’m kind of a big fan of let your successes speak for themselves.
Bert Martinez:
Yes. Absolutely. I think that, well, what’s the old saying? Is you, what do you call it?
Walk softly and carry a big stick.
And I think that the more successful you become, the less you worry about other people’s on improving yourself, other people’s opinion, if you’re focused on improving yourself, other people’s opinions simply don’t matter anyway.
And you don’t have to prove anything to anybody because the reality is whether you’re successful or not, people are gonna talk about you. And as they see you become more successful, it’s not like again, a lot of people are still going to talk bad about you. You might have your supporters that are gonna pass you on the back and say, do you’re doing a great job. We believe you.
Whatever whatever. But the majority of people are gonna be jealous. They’re gonna say, oh, you know, he got lucky or he’s lying or whatever. There’s it just doesn’t matter.
Jason Redman:
You’re always gonna have haters.
And the higher you’re in the spotlight, the more you’ll have haters.
I mean, I it’s interesting. This weekend, I did a memorial day post about my thoughts on memorial day. And, it is the, right now, I think it’s already it’s the it’s the biggest post I’ve ever done. It’s it’s approaching 7,000,000 views right now. And but what’s interesting is most people are like, thank you. This view is amazing.
I love what you’re saying. That’s the vast majority. People thank me for my service, the loss of friends, all these things. But there’s 10% that are like, we hate you. You suck. You know? You went to war and killed people and, you know, all the different conspiracy theories that people wanna buy into, you know, involving, you know, your friends died for a lie and all kinds of different things. So so what? You know? Guess what? You know? The everyone’s always gonna have their opinion. If you run your path and you believe in what you’re doing, then, just accept the fact that there’s always gonna be someone that’s got something negative to say.
Bert Martinez:
Absolutely. And here’s the secret. It took me a while to learn this. Whether they hate you or love you, you get paid the same amount of money. In some cases, if you get a lot of hate, for for the sake of the algorithms, it’s gonna push the post, the article, the mention that much higher. So if if you’re getting a lot of activity, 50% of it is love and 50% of it is hate or whatever, it’s still being shown to people. It’s still gonna help you be successful. You’re still you still get paid, so it’s okay.
I wanna talk I wanna talk about this. I know we’re short on time, but I wanna talk about, again, the second chapter is about leading yourself. And specifically, it talks about clarifying your mission. And I think, again, this is one of those things. It’s not as bad. It doesn’t hold people up as bad as accepting the situation, but I think it’s, again, a little bit of a stumbling block about clarifying your mission. Any insights on this? How can we clarify our mission?
Jason Redman:
Yeah. I use military terms because obviously coming from a military background, but mission equals purpose. So what is your purpose in this life? And I think there’s a lot of people who walk through this life, and they don’t really know the answer to that. They’ve never actually sat down and said, who do I really wanna be? They just kinda go through the motions of life, and, I would challenge you to very quickly figure that out. It’s gonna help drive many of the decisions you make in your life, and it also helps you tremendously when you’re going through those hard moments. If you’re going through a life ambush and you know your mission and you know your purpose, then you don’t lose sight of it. If you don’t know your purpose when you go through a life ambush, it’s easy to get lost in the storm because you don’t have a course. So I challenge people to figure that out.
In the military, we had a very clearly defined mission, whether that was being a part of the SEAL teams and the culture of the SEAL teams, or it was a very deliberate mission. You’re going after this specific enemy, this leader or whatever it is. I tell people to do that in in life. My point man planner really is all about that. It is about deciding and and trying to come up with what is your mission statement. Franklin Covey had these, you know, writing out your mission statement. You know? I do the same thing. It’s no different than that.
But it’s just who do you wanna be in this life? And and and I I even break it down to, at your funeral, what do you want people to say about you? You know, do you want them to say, man, Bert, you know, he he did a lot of different things in life, but none of them really mattered. You know? Or do they’re gonna say, man, Bert was a go getter, man. He motivated and inspired everybody around him, man. And he he he helped make people better. You know, understanding that allows you to really have conviction in the things that you’re doing. So I I talk about that, you know, having conviction in your mission and understanding it.
Bert Martinez:
Absolutely. I love the fact that you’re asking people who, not how. Who do you wanna be, not how you gonna get there? Because if you can figure out the who, the how takes care of itself. You can once you decide, okay. I’m going to get into the military and and become a Navy SEAL, you can figure out the how. Right? Or I’m gonna go I’m gonna become a surgeon or a entrepreneur or whatever. And then something that struck me while I’m listening to you, and I’ve mentioned Elon Musk a couple of times already. But to, so so there is, Elizabeth Holmes, who, started a, Theranos or Theranos or whatever. No blood thing. And and here’s the difference. When you lose your mission or you lose who you are versus when you don’t.
So Elon Musk was 2 years late or over 2 years late getting his first batch of cars delivered. He was having all sorts of problems. He was going through a divorce. He was working, like, you know, 20, whatever, 22 hours a day on the verge of a mental breakdown. Some people are suing him because, again, he’s too late, 2 years late with his cars, but he holds the course because he knows who he is. He believes in himself. I will get this stuff delivered. Now Elizabeth Holmes was several years behind, and instead of just telling people, listen.
This first our our first try failed. She lost sight of who she was. She lost sight of her mission, and she started lying to the public. And she started fudging the numbers. And that’s why she’s in jail. And and to me, that’s that’s the big takeaway. If she would have stuck to her guns, would she have she would have had some haters. She would have lost investors. She would’ve lost some supporters. But so what? She could’ve just said, I still believe in this. We’re gonna keep doing it, and it would have been a different story.
Jason Redman:
No. It’s true. And that’s what makes the difference. And, you know, so many people have never done it. You know, that that sign became my new mission statement. I often talk about that in a talk. Man, 4 years, 40 surgeries was hard. I had a lot of setbacks.
And, frequently, when I was struggling, that sign, you know, it didn’t go to the it didn’t get it now hangs in the wounded ward at at Walter Reed, but we dedicated that later. So when I was still going through my my surgeries, it was in my room, and it became a reminder. Like, hey, man. You’re struggling. I know you wanna feel sorry for yourself, but that’s who you are. So you need to get up and drive forward. And I think we all need reminders like that. And and a mission statement, a purpose statement reminds you of who you are when things get hard or when things are going off course so that you don’t start, you know, morally breaking, you know, that you your moral compass is strong.
Your direction is strong. My my point man planner is about that. It’s about defining your mission, setting your course, which are your long term and short term goals. It’s about looking at the indicators or risk assessment, and then it’s about getting off the x when things go wrong. So I think that really is the secret to success in this life. If you’re if you have a strong purpose and you know who you are, you’ll have setbacks, but you always get back on course because you have conviction in your belief and your purpose.
Bert Martinez:
Absolutely. Again, if you’re doing if you’re doing anything worthwhile, you’re gonna have setbacks. It’s just part of the plan, and nobody gets around it. Doesn’t matter. You look you you look at, oh my goodness. Katz I think it’s Katzenberger. At one point, he was the head of, Disney and then you had, I’m I’m blanking on her name, but she at one point was running, Hewlett Packard and eBay. So you had these two people, hugely successful.
They raised 2 billion dollars for their, their streaming service, which was called Quibi, and it failed within 6 months. They gave up. I should say, they gave up after 6 months. They their mission statement, I don’t think, was clear. They ended up giving, out of the 2 millions they burned through a billion. I’m sorry, out of the 2 billion, they burned through a billion and they gave a billion back. And I think that, first of all, here are very successful people, well funded. They couldn’t make it work.
Part of the reason, my take, my opinion is they lost they weren’t clear about their mission. They weren’t clear about, okay, this is what we’re all about. It seemed like they were just jumping on the streaming, bandwagon because so many people were doing it. And these guys had a great reputation and, like I said, well funded. They still had many setbacks enough that after 6 months, they quit. Yeah. Well, hey. I wanna say again, thank you so much.
In the show notes today, I’m gonna put down your book, all your books as well as your pinpoint planner. I think that sounds like a a great thing for people to invest in. And, Jason, I wanna thank you, first of all, for serving our country, for leading our troops into battle, and for being on the show. I appreciate that very much and just wish you a continued success, my friend.
Jason Redman:
Bert, my honor, man. Yeah. And you can find anybody can find me at jasonredman.com If any of you are looking for a speaker, I won speaker military speaker of the year award in 2021, so I definitely can come in and deliver a very powerful message, closing or opening keynote for you guys. And, all of my books are on my website. Signed copies of my book on my website if you guys want a signed copy.
Bert Martinez:
Excellent. Excellent. Yeah. And, again, if he absolutely will blow the doors away, at your convention or your corporate meeting. He’s got a a very easy speaking style. You can check him out on YouTube, but, it’s definitely a worthwhile investment. Jason, thank you so much. Look forward to having you back again.
Jason Redman:
Bert, my honor, man. Thank you.