If you don’t currently use promotional products in your marketing campaigns, you’re missing out big time. There are so many awesome benefits to be enjoyed from using them, that you shouldn’t ignore them for any longer. Think about it: you want to get your brand, message and logo out in the public eye, right? Well, whether you’re a big or small business, promotional products will help you. Take a look at these awesome benefits to convince you further:
Stay Ahead of Your Competition
By using promotional products in your marketing strategies, you can stay ahead of the competition that isn’t doing it. You’ll stand out against the rest, and that’s what all businesses need to do to succeed. Somebody is way more likely to listen to what you have to say if you hand them a promotional item. Even if many of your competitor’s are doing this, you can always do it better than them!
You Have Cheaper Options for Advertising
Advertising can be extremely costly, especially when you think of TV and radio ads. That kind of advertising helps to target a large amount of people, but at the cost of a large chunk of your marketing budget. However, using promotional products is usually inexpensive and simple. You’ll still get plenty of effective exposure, so it’s a winning situation. With T-shirts, for example, the receiver might wear it to the gym, shopping, or somewhere else where they will be spotted by a lot of people. This is a walking advertisement for your company, and it hasn’t cost you very much at all. You’d pay much more for a billboard, TV ad, or even a radio ad. It makes sense!
Great Items to Use for Giveaways
People love to receive free stuff in the form of giveaways, especially if the products are useful enough to be used everyday or most days. This is a foolproof business idea! How valuable the item is to you doesn’t stop at the person you gave it to though, definitely not. It is more than likely going to be seen and used by many people, which will in turn enhance your exposure. Everybody who sees it will think of your brand, and may feel inclined to work with you. Even if the promotional items you give away are perishable, such as hot drinks, the receiver will remember you positively.
Reach Out to the Maximum Amount of People at a Low Cost
As mentioned before, promotional items aren’t at all expensive for the benefits you can enjoy from them. By investing in a few simple shopping ‘bags for life’ with your logo on, people will see your business on a daily basis.
Can Theme Products Around a Specific Event
You don’t need to stick to just one kind of promotional item either, according to a Bristol printing company. You can theme your items around any specific events going on at the time. Perhaps you could give away branded Easter eggs when the holiday arrives. This will give way more people a positive impression of your business!
Pens and mugs are definitely the most popular promotional items, but you don’t have to stop there. All you need to do to find out what your customers will appreciate is get creative. If you’re an eco-friendly business, for example, you could give away products to help your clients become greener themselves at home.
More Brand Awareness
Everybody wants more brand recognition for their business. Not only will people discover you who may not have in the first place, you’ll stick in the mind of the people with your imaginative promotional products. Get creative in your campaigns and you’ll increase your exposure like never before.
A Great Alternative to a Business Card
Let’s not kid ourselves; business cards are here to stay. They are a tried and tested method that really works. However, promotional products are more fun. People will appreciate this new way of sharing your contact details! You could even leave behind a promotional item and business card if you wish.
Attract People to Your Stand at Trade Shows
If you don’t attend trade shows, you’re missing out on even more business available to you. Here, you could be making crucial links in your industry. You could be meeting people to work with and enhance your services. You could even meet a bunch of loyal customers. You won’t attract many people with a plain, bare stand though. Make sure your stand looks inviting, and lay out plenty of promotional items for people to take with them. Be sure to choose items that people always use, such as mugs, pens, and notebooks. Have something to suit all tastes and you’ll increase your exposure in a wonderful way.
If Your Products Are Quality a Person is More Likely to Buy
It has been proven that if you give out high quality promotional products, the receiver is way more likely to work with/buy from you. It sends a positive message to them, even if it is subconscious. Make sure your products are worth giving away, and that it’s something you’d be happy to receive if the tables were turned. This way, you can rest soundly knowing that people are likely to work with you should they need your product/services!
There’s no denying that promotional products are kept for a very long time. Studies even show that promotional items are kept by the receiver for longer than 1 year on average. Everybody that comes into contact with somebody using your branded notebook in the office, for instance, will see your logo and brand name. These people will think of your business. These people may work with you as a result. How can you ignore those facts? I guarantee if you try this tactic just once, you won’t turn back. If you’ve tried this before and failed, think about why that is. Was your promotional gift shoddy? Could your logo use a re-design? This technique always works when done properly.
Have you experienced tremendous results from promotional products? Leave a comment!
