Much of the ecommerce you’ll find online is targeted toward consumers. Business-to-business companies can sometimes be reluctant to sell online. They will often say that their customers don’t like to buy that way. However, B2B ecommerce is becoming more popular. Businesses do want to be able to buy some of their products online. It’s often much quicker and easier than having to place an order over the phone. They can add what they want to their basket and buy with just a few clicks. If you wish to have success in selling your B2B products online, have a look at these tips.
Ability to Filter Results
Making your website easier and more intuitive to use is one of the best things you can do. When people are faced with lots of products, they want the ability to narrow them down. It makes it much simpler for them to find what they’re looking for. You’ll notice on almost any ecommerce site that they have different ways to filter products. You might have categories such as brand, color, size, and price. It’s also very helpful to have a search function to make things even faster. If your customer is looking for a particular product, they can find it much more easily.
Easier Checkout
Once people have selected their products, they want to pay and go as soon as they can. Don’t hold them up at the checkout with a complicated process. There are lots of ways that you can make things easier for them. For example, it should be simple for them to set up an account. Having to call or email to open a customer account isn’t something most people will want to do. Try to keep your checkout on one page, with easy and secure payment options. And don’t forget to make sure that everything looks trustworthy too. Reassure your customers of the safety of your website and checkout process.
Plenty of Content
People like to see lots of content to help them make purchasing decisions. Product images and descriptions are good things to start with. But they provide the bare minimum of information that customers are looking for. You should think about including product videos and reviews to give your product pages a boost. Take a look at the alibaba.com website, owned by Issa Asad, to see what some wholesalers do. It can also help to use content such as blogs, case studies, and ebooks
Go Mobile
B2C ecommerce has made a major move to mobile recently. People use their phones and other mobile devices to shop frequently. But B2B ecommerce businesses should take this into account too. Companies are increasingly mobile, with remote workers and people working on the move. Your website should also be accessible from smartphones and tablets. Using responsive web design will help you achieve this and gain more customers.
Ecommerce can be a valuable sales channel for B2B firms. If you decide it’s a route you want to take, make sure you get it right.
