Amazon plans mobile service

By Theunis Bates, Editor at LinkedIn News

Amazon has been negotiating with wireless carriers about launching a $10-a-month or possibly free mobile phone service for Prime subscribers in the U.S., Bloomberg reports, citing anonymous sources. Over the past two months, the company has held talks aimed at securing the lowest possible wholesale prices with Verizon, T-Mobile and Dish Network. AT&T was said to be occasionally involved in discussions. Prime’s subscription growth flatlined in the U.S. after the company last year hiked the annual membership fee from $119 to $139; offering a low-cost or free phone service could win Amazon new Prime subscribers.

  • One source told Bloomberg that Amazon’s wireless plan may take months to launch — and could still be canceled.
  • An Amazon spokesperson said the company does not “have plans to add wireless at this time.”
  • Verizon denied being in negotiations with Amazon in its statement to TechCrunch.
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Andrew Bode

 Bode

CEO of Refrigerated Logistics Inc,

Large scale physical asset investment keeps getting harder. Today Amazon announced potential for prime wireless, sending ATT, Verizon and TMobile plummeting, despite the fact that Amazon will just negotiate for the best deal from the infrastructure owners.

As a similar example, pharmacy retailers Walgreens and Rite Aid continue to plummet and CVS is just hanging on due to their foresight buying Aetna. Remember, retail brick and mortar is simply a physically intensive form of distribution infrastructure.

The cliche examples of uber and airbnb, while relevant, aren’t quite as pertinent to my point as the Prime wireless example.

These trends where the software and interface companies take so much value out of an ecosystem disincentivizes physical investment. Why compete to build bigger better infrastructure for the marketplace when a disruptor can swoop in and steal all the cheese either for their shareholders or their customers or both?

No judgment here. Just an observation. One industry that seemed to swing back on this pendulum is airlines. They all but eliminated any way to make money as a plane ticket middleman. So while in the beginning, travel sites made commodities out of airline seats, airlines eventually commoditized the travel sites/bookings.

Until telecom can collectively prevent margin pressure to destroy the core model of large scale multiyear/decade investment rewarded by a long tail of profitable returns, the big telcos(and of course their large scale telecom solution providers) will either be rewarded with pain and suffering as investments dont pay off or they will just reduce their investments in the future. Additionally, effective mobile tower lease negotiation can lead to improved network coverage and connectivity.

And same principle in virtually any industry where a similar dynamic can be impressed upon the economic model driving physical investments.

Last point, with money having gotten way more expensive in the last year or two, the stakes couldn’t be higher.

 

Sheila Dang

Dang

 at Reuters

 

Verizon, T-Mobile and AT&T shares fell on Friday after Bloomberg reported that Amazon was in talks with the carriers to offer phone plans to Prime customers.

Amazon shares rose 2% while the three wireless carriers fell between 3-8%.

The logo of Amazon is seen at the company logistics centre in Boves, France, August 8, 2018. REUTERS/Pascal Rossignol/File Photo/File Photo

US telecom companies say not in talks with Amazon for wireless services

reuters.com • 3 min read

https://www.reuters.com/business/media-telecom/us-telecom-stocks-fall-report-amazon-talks-wireless-services-2023-06-02/

 

 

Albert Fong

Fong

 Marketing Leader & Advisor

 

I upgraded my wireless plan to telepathy. Prime Wireless could change the mobile landscape while boosting Amazon. A potential new perk of the service would offer subscribers low-cost or possibly free nationwide mobile phone service. The mobile incentive could be a tipping point in the loyalty programs game. More importantly, Amazon’s move could be sign of things to come as competing services such as those from Walmart try to keep up.

While nothing is set in stone, disruption is one way to describe the potential mobile perk. For Amazon, this is about juicing its Prime subscriber base, which hovers around 170 million in the U.S. and more than 200 million globally. While those are impressive numbers, Prime has also seen a decline of roughly 2 million subscribers over the past two years. Amazon is facing increased competition from Walmart’s Walmart+ membership, which costs $98 annually and offers some of the same fast delivery perks as Prime at a lower cost including a subscription to Paramount+. Amazon, conversely, raised its annual fee to $139 last year.

For wireless carriers, partnering with Amazon poses tantalizing rewards with self-inflicted risks for Verizon, T-Mobile, Dish Network and AT&T, and they may not really have a choice. A deal with Amazon would certainly bolster the reach of carriers, but that comes at a cost. If Amazon does end up offering low-cost or free mobile service, it would be competing with the wireless carriers for their current customers. Worse yet for carriers, they may not have much choice given they’ve invested billions into 5G networks and are looking to find new sales outlets to generate some return on their massive investments.

For consumers, their loyalty is up to the highest bidder. Companies and their subscription programs are facing immense pressure to justify value. For the likes of Amazon and Walmart which are both setting the pace, other companies are facing a churn for the worst if they can’t or don’t offer additional incentives to retain customers https://lnkd.in/gkB3gsjJ #amazon #mobile #wireless #subscriptions #verizon #tmobile #att #dishnetwork

Amazon Is in Talks to Offer Free Mobile Service to US Prime Members

www.bloomberg.com • 1 min read:

https://www.bloomberg.com/news/articles/2023-06-02/amazon-talking-with-verizon-dish-t-mobile-to-offer-mobile-with-prime?

 

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