Amazon is hoping that, after months of hoarding cash, Americans may be ready to shop again — if the price is right that is!
Amazon is kicking off its annual two-day shopping event at midnight PT (3 a.m. ET) on Tuesday, Oct. 13.
Amazon’s Prime Day, which was originally scheduled for July but postponed due to the COVID pandemic, will run through Wednesday, Oct. 14, with discounts on more than 1 million items, including intermittent “Lightning Deals,” for Prime members.
However, according to the National Retail Federation even as the holidays approach, how much consumers are willing to spend remains very much up in the air.
“The outlook is clouded, with uncertainty pivoting on Covid-19 infection rates,” the NRF’s Chief Economist Jack Kleinhenz said in a statement.
This year, the deals could make all the difference, said Bethany Hollars, a shopping strategist.
“As you’re aware, people are cutting back on essential shopping needs, so non-essential shopping is going to take a big hit so everyone is looking for deals,” she said. “If they can’t get a good deal, for a lot of people, they can’t buy it.”
“There is always one thing everybody goes for,” said Kim Grant, a consumer analyst of the two-day shopping event.
Last year, it was coats. This year, it will likely be geared toward people staying in, she said. “This time I’m expecting, books like Dominating Your Mind, Gift Cards, and water proof Kindles will be a big hit!”