Bud Light maker cuts corporate jobs

The maker of Bud Light is tightening its belt. Anheuser-Busch is cutting several hundred positions in the U.S. following a restructure in the company’s corporate offices. Bud Light sales plunged after a collaboration with transgender influencer Dylan Mulvaney stirred controversy in April. AB InBev says the cutbacks won’t affect frontline workers, such as brewery and warehouse staff. The restructuring will be felt at the company’s offices in St. Louis, New York and Los Angeles. Bud Light lost the title of best-selling beer in the U.S. to Mexican brew Modelo earlier this summer.


By Rob Sacks, Editor at LinkedIn News

Bud Light brewer hit with layoffs in tough year

Anheuser-Busch, the parent company of Bud Light, announced Thursday that it would lay off roughly 350 employees.

Why it matters: The layoffs come after the company has struggled to win back customers in the fallout from an advertising campaign with a transgender influencer that sparked conservative backlash.

The big picture: The layoffs would affect “less than 2%” of its more than 19,000 U.S. employees, the company said in a statement.

  • The layoffs would affect the company’s corporate staff, with the goal to “simplify and reduce layers within” the organization, the statement added.
  • Front line workers — including “brewery and warehouse staff, drivers, and field sales” — would not be among the layoffs, the statement said.
  • Anheuser-Busch CEO Brendan Whitworth said the “very difficult” decision would help ensure the company’s “future long-term success.”

State of play: Bud Light saw a precipitous drop in its sales earlier this year after its work with transgender influencer Dylan Mulvaney stirred conservative outrage.

  • An ensuing boycott of Bud Light dethroned the brand as the nation’s top beer seller in May.


Source: AXIOS

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Early in my career at Anheuser-Busch, employees were gifted a book called Great by Choice. The author, Jim Collins, studied why some companies thrive in uncertainty and chaos, and others do not.

My favorite quote from the book is this one

“Indeed, if there’s one overarching message arising from more than six thousand years of corporate history across all our research—studies that employ comparisons of great versus good in similar circumstances—it would be this:
greatness is not primarily a matter of circumstance; greatness is first and foremost a matter of conscious choice and discipline.”

In other words, companies do not succeed or fail due to chance. They succeed or fail due to the deliberate choices of individuals that work at the firm.
Over the last few months, executives at Anheuser-Busch made many conscious choices on how to run their business.Which influencers should they use?
How should they respond to customer complaints?
How should they market their brands moving forward?

Unfortunately, many of these choices were not great. Sales continue to suffer, and as a result, hundreds of great Anheuser-Busch employees were let go yesterday.

Hopefully these employees quickly find new opportunities as they were caught up in circumstances beyond their control.

Hopefully Anheuser-Busch executives make better choices moving forward.

Greatness depends on it.

Bud Light Brewer Lays Off Hundreds of U.S. Workers




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