When thinking of multinational businesses or organisations, many people automatically think of rather large companies with hundreds of employees and immense assets. Nevertheless, in the era of globalization and fast developments in technology, this isn’t the case any longer. Today, locally based SMEs take advantage of those developments more often than ever and approach international markets regularly.
By penetrating foreign markets and acquiring international customers, a locally based SMEs can significantly grow their revenue and build a much stronger company image. Nevertheless, in order to maximise the benefits, a carefully planned campaign must be in order.
A locally based SME can indeed benefit from translations and take its business to the next level. Working with professional translation agency which specializes in business translations can help your business in a number of ways, and here are 4 which we think are most significant:
- Branding
By translating your website, your company or organisation will not only appear bigger and more professional, but this will also allow you to approach each customer from a more individual and tailored angle. In a recent study, over 75% of customers who purchase goods online from companies based abroad admitted, that they would be more inclined to make a purchase if the information about a product or service was provided in their native language and over 60% said they almost never buy goods from English-only websites. That’s a huge number of potential customers you could snap from your competitors if your website is professionally translated.
- New markets
Translating and localising your material will also open doors to new, foreign markets, which could’ve been closed before. A rapidly growing number of UK based SMEs chooses to approach foreign markets within some of the fastest developing areas of the world – such as Africa or Asia. Although if successful the rewards could be great, due to cultural and language differences, these are some of the most difficult areas for UK businesses to expand to. Working with a translation agency will guarantee that any local and social nuances are taken into the account and that your material is culturally appropriate for the market you intend to address.
- SEO
With over 40,000 searches every second and 3,5 billion searches per day just through Google alone, the potential for your company to attract new customers online is fantastic. By accurately translating and carefully localising your content and making sure that is culturally appropriate, you will allow more visitors to find your website, and therefore services, online. By localising your currency, time zone etc. for the market you are targeting you’ll further tailor your website to the visitors who may turn into customers and therefore help your company grow.
- Social Media
Social media is without a shadow of a doubt a world-wide phenomenon. The constantly growing number of users around the globe who use social media platforms such as Facebook or Twitter daily for business and pleasure is also a fantastic opportunity for SMEs to enter new markets. By working with a company specialising in translations and translating your social media content, you will approach new potential customers and will be able to freely communicate with your existing client base. This will not only allow your company to grow, but will additionally help you to maintain a professional image of your company.
As you can see, in today’s globalizing business world and thanks to the developments in technology, it is easier than ever for local SMEs to grow internationally and acquire foreign customers and emphasize their presence through digital mediums, such as website or social media. With a carefully planned approach and help from an expert translation agency, the rewards for a successful campaign can be great.
