The fast advent of the digital era has ensured that marketers are bringing along significant changes in their marketing strategies— and digital greeting cards are definitely a part of those changes.
Sending out greeting card on any auspicious occasion— be it Christmas, or New Year or birthdays— has been a cherished tradition in the corporate world. The e-greeting cards have clearly replaced the older handmade greeting cards owing to a number of benefits offered by them. This cost efficient marketing tool performs multifarious functions at the same time:
- Helps you reconnect with fairly old clients
- Aids you in bolstering emotional ties with clients since you have specially remembered them during festivities
- Helps you promote your brand by enabling you to include website links and company logos
Now, the imminent question, ought to cross your mind is “Why are the electronic greeting cards, in general, preferred over the paper cards?” The obvious merits of technology, no doubt, have a significant role to play here. However, it should also be noted that the emotional quotient is diligently maintained as well. The feeling of warmth that you would associate with any handwritten card would not really be lost with the electronic greeting cards.
A Wide Array of Customizable Options
The business ecards are available with diverse messages and designs. Plus, they are duly customizable. You can actually frame your personal message for your client; include graphics which particularly reflect your brand value and insert special offers at the back of the cards as well.
Eco-friendliness
One of the major reasons why the electronic cards are preferred over the paper greeting cards is because they are eco-friendly! The present demands of environment sustainability require you to use as less paper as is possible. By choosing the electronic cards over the paper you are actually doing your bit for your environment.
Cost-efficient
The zero involvement of paper makes these e-cards a lot more cost-effective than handwritten greeting cards. Plus, you are not required to employ separate heads to write scores of cards for you.
There are several websites offering greeting e-cards for diverse occasions and you can jolly well compare prices without breaking a sweat and settle for the most affordable deals in accordance.
Speedy Delivery
Several cards can be sent to their respective recipients just by the virtue of a few clicks. It is not really advisable that you rush through your selection of e-greeting cards, messages and designs since there are serious chances of missing out on clients and repeating the same message for several clients. Still, the entire organization of these cards (before they are sent over) takes much less time than that of paper cards. Plus, there is no reason to worry about possible postal service failure or delays as well!
