If your business has outgrown its location, then it’s time to start looking for new pastures. It’s never a bad thing to expand your business. In fact, it means that you’re doing well enough to start considering how many different branches you may want to start opening in general. Your first should certainly be the South-East of the UK. Whilst this may sound a little nerve-wracking, as it can be a little expensive going down south, there are a number of cost-effective ways to do this. Here are some examples.
Effective Planning
Now that the hard work of establishing your business has been completed, it’s time for you to start planning for the move. You can save money if you end up planning in advance. For instance, you may want to consider how much you’re willing to spend on hiring and training new staff, a new location, as well as what cities are the most cost-effective to create a new branch in. The more time you put into preparing this, including making accurate predictions of your gains and losses, the more likely that you will be able to save money on the services you use to get your new shop open.
Understand the community
You are going to be able to sell more products to a new community in the South East of the UK if you know what they want. Whilst you shouldn’t change your overall business plan, check out your competition and see which of their products sell the most. If you can model yourself on the communities interests, and then also direct your marketing directly to the people in the South East, such as through deals and competitions, then you will find that you will be making the money back that you may have originally spent on the move.
Flexible Office Space rents
It can be expensive to immediately buy a brand-new office building in the South-East. With some offices costing over £1,500 per month, you need to find a flexible building that can change based on how big your staff base is and what sort of space you need. For instance, you may want to consider a serviced office Basingstoke offers to business that are looking for either an open-planned office or enclosed spaces. These rooms offer no upfront costs and zero deposits. They already have broadband internet installed by a broadband services provider and include national and international telephone calls.
You simply pay for using the space, which can save you money and time when it comes to setting up your brand-new business.
Online Publicity
If you are looking to expand into the south-east, don’t forget to make a “fuss” about it online on your website and on social media. Yes, you may be moving into a new area, but your clients don’t know this. You don’t want to forgo your loyal fanbase, but you may need to encourage them to spread the word of your business into the new area. That way you can try and create some “hype” before you even arrive. This could be through holding a competition about your followers sharing one of your posts to people in the area, or perhaps having free shipping to people in that area. If you use free online marketing, you may already have customers before you even arrive. This means you have more money to spend on your shop or office.
