The goal of the consumer is simple: purchase an item that benefits one’s life without causing financial discrepancy.
However, in today’s exploitation of the average customer, it is becoming ever the more ambiguous regarding a “right” from “wrong” purchase. In this ultracompetitive marketplace, sellers are fighting tooth and nail to apprehend the attention of the customer, even if that means playing dirty in the process. Product recalls, inferior manufacturing and malicious rip-offs all demonstrate the need for utilizing a consumer savvy strategy during purchases. After all, it is not just your hard-earned money that is at stake, but also your livelihood.
One of the most important aspects of properly creating a consumer savvy strategy is awareness. Failure to recognize personal financial constraints, compulsion-spending habits, product research and identifying your “wants” versus “needs” all dramatically construed your ability to make a smart consumer-decision. Additionally, depending on the situation, it may resourceful to pursue advance credit opportunities, such as this fast loans for consumers lending agency.
And if you believe it’s time to reconsider your current consumer-spending strategy, here are several cost-savvy advices to examine:
- Pursue Prominent Sources– Sure the product may look great, but do you really know where the item was manufactured? Identifying the initial source of where the product was built will help you evaluate whether or not the purchase “is” or “isn’t” worth its value.
Perhaps there is a direct correlation as to why the retailer decided to price the item so low, prompting you to believe you’re making a savvy purchasing- decision. Pursuing reputable companies and/or asking friends and loved ones of their opinion(s) will give you the best chance to avoid counterfeit, pirated or poorly manufactured products.
- Research the “Naughty List” – Luckily in today’s Internet-obsessed society, there are various sources via virtual platforms that detail whether or not a product has been expelled, recalled or pulled off shelves. Pay close attention to the media, utilize social media to ask questions on comment threads, read customer testimonials and,overall, bombard yourself with as much information as possible in order to give you the best chance at making a consumer-savvy purchase.
- Compare, ask and read – When making a purchase, it’s important that you shop around and compare prices of same/similarproducts before settling on your decision. Pursuing stores with good reputations, asking for word-of-mouth, surveying thru online forums recommendations and reading up on formal product comparison reports will arm you with the proper artillery to make the most well-rounded decision.
Furthermore, you’re most likely not an expert in the field associated in the product you wish to purchase; with that in mind, it’s imperative that you consult with a sales representative to garner their advice, opinion and recommendation. This will help to consider pursuing a different option, different brand or different product all together. And finally, make sure to read the retailer’s contract terms carefully, as hidden charges, delivery fees, installation, non-included parts and service charges may apply to your purchase.
- Be Wary of Scam Tactics –
- a. While you’re shopping, pay extra close attention to the music. Retailers are prone to exploiting the psychology of sound to soothe you into spending more money.
Research reported by the American Psychological Association and European Journal of Scientific Research states that customers are more vulnerable to spending more when hearing classical music fluttering the area during shopping; the “affluent-affect” of hearing such sophisticated sounds prompts a type ofpretentious attitude towards materials, urging consumers to spend, spend, spend…
- Retailers are also known to trigger feelings of the past (nostalgia) during your shopping experience. If you hint a sense of the past circulating the store, it may be an attempt to strum an emotional cord in your younger days.
- c. Most likely the most common trait of seller scam tactics is to position the products with the best pricing margins within eye level. Items that are most profitable for the retailer are most likely the easiest to find, and most engagingly positioned.
- If you’re looking for items on clearance racks, expect these items to be placed in the back of the store. The reason for this tactic is simple as it forces you to walk thru the entire store—and the chance of buying something of a higher price rather than what’s on the clearance rackdramatically increases.
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