Digital packaging allows businesses to engage their customers, personalize their products, and boost their sales. Digital printing for packaging is an industry that is growing fast, and it seems that the trend won’t be dying down soon. According to a report from Smithers Pira, the industry will have a value of $15.3 billion by 2018.
If you have a big business, it is well worth taking inspiration from some of the firms who have smartly used digital package printing as well as print embossing services to boost their sales and satisfy their customers.
Coca-Cola: Share a Coke
One of the biggest businesses that took advantage of digital packaging is Coca-Cola with its “Share a Coke” campaign. The company used a worldwide campaign spanning several countries in which it personalized Coke bottles and cans. The campaign started in Australia, where the company sold 250 million units of named bottles. This is a big feat for the soda giant, as they sold hundreds of millions of personalized units in a nation that has a population of only 23 million.
The campaign was a big success for Coca-Cola and it even spread throughout social media, where Coke drinkers would post their personalized cans and bottles. Rarer names became sought after, with people scouring through shops to pick up theirs.
McDonald’s: Virtual Reality Soccer Field
McDonald’s also had a successful digital packaging marketing campaign that ahead of the 2014 World Cup. The “Virtual Reality Soccer Field” allowed football fans to play using McDonald’s French fries boxes through an app that it called McDonald’s Gol. McDonald’s offered 12 World Cup-themed boxes designed by artists from different parts of the globe.
After downloading the app, users had to hold the box in front of their smartphone to start the game. Customers enjoyed this treat, as they get to enjoy their fries and at the same time, play a game linked to their favorite sport digitally.
Oreo: Transformers
Yet another big company that took advantage of digital packaging to boost business is Oreo. The confectionary company partnered with Paramount Pictures to release Transformers-themed products that kids (and adults) will enjoy. They released the products in time with the debut of the movie Transformers: Age of Extinction.
As a treat, they came up with new cookie flavors (Action Fruit Crème and Prime Berry Crème), and special Oreo cookies embossed with Autobots and Decepticons. Of course, the campaign wouldn’t be complete without customized Transformers packaging that enticed customers to indulge in the tasty treat – with eye-catching designs to ensure the campaign went off in style.
These three big business have used digital packaging in a smart way to boost their business. Indeed, there are plenty of opportunities when it comes to digital packaging. You just have to know which products to use, how to use them, and how they will attract more customers. With plenty of digital packaging innovations available today, the only thing that is left for you to do is find the right tool that will attract your target market. Make it catchy, memorable and social media friendly for maximum. Visit frippwarehousing.com to ensure that your products are in the fulfillment service’s warehouse, and trust the service provider to worry about extra hands and tools.
