The way you present the face of your business to others is crucial, a number one priority no matter what kind of company you own. Just think of the last time you looked up the website for a restaurant, club or landscaper website, for example, and saw an amateur photo donning the home page. Doesn’t scream professionalism, does it? Perhaps you moved on from that site to someone else who did have a professional-looking presence. According to PB Talent, the number one choice when looking for the best talent, the bottom line is, businesses can lose customers and money if they don’t hire a professional photographer.
Power of Visual Imagery
Strong visual imagery through the use of professional photographs goes beyond just websites, of course, and spans brochures, menus, magazines, journals and advertising. If you don’t look reputable, neither will your company no matter what medium used. Particularly when it comes to news articles about your company, remember that great pictures don’t need to be explained, thanks to the power of imagery. Only 26 percent of people who begin reading an article will stay with it till the end. Instead, they’re intrigued by the photo. If it doesn’t tell a story, they will move on.
Building a Brand
Especially in today’s world where online marketing and social networking is so pervasive, it’s crucial that all businesses, particular small ones just starting out, hire a professional photographer to develop a portfolio. It’s this portfolio that will be reflective of your brand and help you promote it. Many businesses go the cheap route and use stock photos for their websites and ads, or they rely on manufacturer-provided graphics. While these types of photos do have their place in some situations, you should largely have a collection of photos that are unique to your business, as they make strong visual connections your customers crave.
Profile Head Shots are a Must
With so many businesses on Facebook, LinkedIn, Twitter and the like, it’s important to have a professional-looking headshot as your thumbnail. This is the first thing people see. If it looks like you snapped a selfie and through it up online quickly, it will show. Not only must you look professional, you must also look approachable so that your potential customers remember you later when they need something you offer. Professional portraits taken by a Headshot photographer in Detroit can also be used for business cards, ads, sell sheets, brochures and more.
Look Your Best at All Times
You never know who’s researching you online to check the reputation of your company and find out what you offer. People are out there forming opinions of you and most of the time you are unaware of it. Putting your best face forward at all times is critical to capturing the attention of potential customers. Ninety-seven percent of consumers use online media to research products or services in their local area. Your prospects are researching your business before they ever consider picking up the phone, dropping by or ordering something online. High-resolution, quality photos that not only represent your brand but your team as well can help consumers connect a face with a name.
Don’t miss the boat on potential customers just because you failed to incorporate high-quality shots on your website or other forms of advertising. Hire a professional photographer today to boost your brand and reputation.
This article was contributed on behalf of PB Talent, your number one choice when hiring professional models. Check out their website today and see how they can help you!
