When you attend a business event, it is vital that you give off the right impression in terms of being professional and well put together. It isn’t enough to simply show up with a stand, you will need to prepare a presentation, organise banners and event signage, and set out your stall so that it is appealing to your audience. There are other things to think about as well, such as how many staff you will need and where to put your banners to attract people in and don’t forget that you can also erect some banners outside the event to draw people to your stall before they are even inside. You can go online to check out good quality Marler Haley roller banners and it is a good idea to use a variety of different styles of banner in order to draw your audience in.
These banners can include a mixture of any of the following:
- Ø Roller banners
- Ø Cassette style banners
- Ø Hanging or tension banners
- Ø Outdoor banners
Banners designed for outdoor use will be weatherproof and these are great to use at large events where your stand is in danger of blending into the background with the hundreds – if not thousands – of other stalls. They can be placed outside the event to boost brand awareness and encourage a sense of familiarity between your brand and your audience, to make them more likely to approach your stall once they get inside.
You will need to ensure that your stand is well lit and these lights can shine down onto your banners from above as well as come from lamps from the sides and even from the floor angled upwards.
Check out the following ideas for some tips on how you can create a stand at a busy event that everyone will want to visit:
- Ø Offer something nobody else does such as free wi-fi
- Ø Use a fun game to garner some attention from the passing crowd
- Ø Provide your audience with something they need such as a seat or free drinks
Creating a theme for a stand can be another productive way to ensure your stall stands out from your competition and this theme can be showcased in your pre-show marketing campaigns as well as your post-show advertising activities to reinforce your brand.
You shouldn’t be afraid to get creative when erecting a stand at an event and this can be done with the following equipment:
- Ø Lighting
- Ø Banners
- Ø Sound
- Ø Screens
- Ø Posters
- Ø Signage
Everything you present should showcase your brand in order to increase your market presence and you will need to ensure everything from your banners and stands to your boards and screens feature your brand logo.
One of the most important things to do is test your stand before you arrive at the exhibition to check to see how well it functions, as well as how much space you have and how visible the banners are.
