Most of the time, a blogger reviews a product linked to his genre on his blog and ends up making no money from it. But, with sponsored reviews, the blogger is paid for the review he has posted. In order to get paid for the review, the blogger goes to a prospective advertiser who may want to purchase a review for his blog. Or vice versa, when the sponsor contacts the blogger and asks him to write a product review in a sponsored post.
You have a lot of advantages and disadvantages of sponsored posts, but if you try your hand in writing sponsored in an ethical way, you will enjoy making a good amount of money with your every post.
How does sponsored post help in making money?
The right way to commence with sponsored posts is by signing up for sites which link the publishers and advertisers. Some of the steps to make good money with sponsored review are mentioned below:
- Make a well-drafted blog
Design a good blog with target audience. It will help you earn a good amount of money with just one paid post. If your site has cluttered design, then amend the site and give it a professional appearance. Ensure it has a logo, a side bar with subscription button and other important specs which reflects its personality well.
- Design an advertisement page
An advertisement page is the right way to get sponsored reviews. Design a perfect media kit which showcases all about your blogs and what the advertiser should expect from it. Give options to the advertiser to display the advertisement and also provide options for a sponsored review. The price for sponsored posts is more than the inhabited ads.
- Make sure you reach to the prospective advertisers
This approach includes just the similar means that you would need to do while finding direct ads, but in this situation, your proposal is for sponsored review. Try to reach out to those product brands that have a good repute and enjoy good reviews amongst the consumers. After all, who would want to endorse a poor product and lose the trust of your audience.
It is advisable that you ask for a review copy of the brand, products or its service to get a hint of the honest review. Sponsored post is a complicated section and needs to be managed carefully. There are times when you really need to publicize a particular brand, product or service, regardless of whether you have used it not. Make sure you do not include a line about using it yourself while writing reviews on it. Try to keep your reviews as honest as possible and you will find increase web traffic.
Some points to keep in mind
- Select only known and trusted brands, services and products for sponsored blog.
- If you have used a product and it is not goof, then do not review the product. Make sure you’re clear about your reviews.
- Include a disclaimer in the blog stating – The post is sponsored by “the Brand Name”
