According to the United States Registered Nurse Workforce Report published in 2012, the U.S is projected to experience a huge nursing shortage as post World War II Baby Boomers age, adding strain to the healthcare services across the nation. As life expectancy increases, the need for healthcare will continue to grow and although the solution seems simple, top nursing schools in America are struggling to expand to keep up with the rising demand for nurses.
Starting a nursing agency not only helps to maintain a seamless service to the American population, but it’s a lucrative time to start a venture in healthcare. Here are 5 easy steps to help you create a successful business plan.
1. Conduct Competitor Research
Healthcare may be in demand but it doesn’t mean that you won’t be up against competition. When it comes to pricing, service and efficiency, you need to be just as good (or better) than your peers. Considering the location of other competing agencies, choose an address which is both easily accessible for clients and your nursing staff.
2. Don’t Forget Laws & Insurance
In the US the Affordable Care Act (ACA) has been put in place to protect patients from healthcare prices rising too high. To be successful and to avoid any lawsuits, it’s important to familiarize yourself with the new Patient’s Bill of Rights and always keep up to date with the latest laws if you are providing private nurses direct to patients. In addition to researching U.S laws, make sure you and your business are fully covered with sufficient healthcare business insurance such as ‘Medical Liability Insurance’, Third-Party Liability Recovery for Hospitals, or insurance for medical equipment.
3. Have a Stringent Employment Process
A stringent hiring process is crucial if you want your agency to be competitive. Remember that each nurse you hire represents your company name and your brand. So hiring the best nursing staff is very important. For those in the UK, websites such as Nursing Personnel can help you seek out qualified and experienced professionals who can bring benefits to your business. In order to find the best staff, it’s important to research average wages in your local state or area; being competitive is key.
4. Advertise Your Agency
Advertise your services to local hospitals and doctor’s offices – or to the public if your agency services private homes. Remember that you need to be persistent and keep up regular contact with potential clients. Here are 13 types of advertising and marketing techniques to consider when you start running your agency.
5. Tailor Your Services
Not everything can be achieved on the phone – although it may be tempting when you have so many clients to reach. Sometimes a face to face meeting is the most effective way to create a connection and you can help to make the best matches for your client. Find out their exact needs and try to have a tailored approach to get the best results.
