Despite the rising popularity of digital marketing, the use of pamphlets, booklets, and brochures remains one of the best methods utilised by companies to reach out to their customers. Printed marketing materials allow business owners to share detailed information about latest product offers, promotion schedules and other pertinent information.
The designs are customised according to the company’s brand. Companies have the freedom to play around with the layout of the content. They also have complete control as to how they wish to convey their message to the public.
Unlike the usual types of advertising, like TV ads and online campaigns, booklets and brochures focus solely on the business itself. Hence, potential customers get to learn more about the company’s offer as well as the reputation and capability of the business.
Effective and Detailed Marketing Materials
Brochures and booklets are used by many companies today. For example, in banks you can find printed material that contains detailed information about their promos, products and services. Customers can freely access such materials while they wait in line. Customers also have the option to take home the available promotional leaflets.
Printed promotional materials are ideally used to present the company’s profile. They can also contain a brief overview of past clients that the company has handled in previous years. These materials are also very handy during conferences or trade shows.
Oftentimes, these materials are combined with media kits and giveaways. For a very long time, this type of advertising has been proven effective in capturing the attention of potential customers.
Unlike printed ads in newspapers, flyers, posters, booklets and brochures allow a company to relay more actionable messages because customers are more informed about the product or service they want to know about.
Brochure or Booklet Design and Layout
Booklet and brochure printing are basically the same. However, some people refer to them as separate things because of the difference between the number of folds. Booklets are folded in two, while brochures are folded into three parts.
Brochure printing and booklet printing rely on the design and the layout of the content. The colours, size and font of the text all play a role in communicating the message of the company, which is why it is recommended to hire professionals to create the materials you need for a campaign.
Cost of Brochure and Booklet Printing
Small businesses love using booklets and brochures as compared to other advertising or marketing channels because booklets and brochures are relatively cheaper. The overall cost of printed marketing material largely depends on the design plus the content and quality. Companies mostly produce their printed material in bulk to save money. Marketing teams usually bring these types of promotional materials to trade shows, as well as conventions.
Image source: freedigitalphotos.net/stuart miles