1. Evaluate your market.
How green is your market (left and right coasts are way ahead)
How tolerant will you customers be of pests?
What are your customers main concerns?
2. Green programs are based on IPM. Follow the IPM Pyramid.
Physical/Structural Remediation – seal, caulk, door sweeps, trim trees, etc.
Mechanical Controls – sanitation, vacuuming, glue boards
Natural products – biologicals, botanicals, minerals
Based on your definition of green pest management, develop your service protocol.
– Service frequency
– Type of construction
– seasonal pest activity
3. Develop a contract. will it be the same or different for conventional vs. green program? set pricing
4. Develop a marketing plan for your service, including a name for your green program.
be sure to talk to state regulatory agency to see what is allowed/prohibited.