Marketing is a big business – and with so many methods available, some businesses find it difficult to decide which method will be most successful. One that is worth considering is outdoor advertising. Last year alone, £3.7 billion was spent on outdoor advertising. It’s understandable that you might want a piece of the action.
But for business signs to be successful, they need to be positioned in the right location, to get noticed by both potential new customers and existing customers, and these should be created with the help of a professional sign company. Specialists in outdoor banner printing, where the Trade Buys use breakthrough technology to achieve high-quality results for their customers. They have introduced HP Indigo printers so that they can offer a wider range of products, in different formats, using different printing techniques. The experts have offered up this advice to make sure that your banner is in the right place.
There are many key considerations to evaluate when establishing where your custom signs and banners should be placed. Keep the following in mind when you’re making the decision:
- Inside your establishment – If you own a shop or leisure venue that’s open to members of the public, having a large display banner in your premises will help you to quickly and effectively promote any offers or products that you’re trying to push. An added bonus? If it’s on your property, you can change the banners as often as you feel.
- Outside your establishment – Banners can be used to great effect outside your workplace. Again, you can use them to promote your latest products or services, or any offers that may be of interest – offers are great way to attract new customers who haven’t worked with you before. You can also use outdoor banners to replace the company logo and signage – as they can be a much more affordable option than more permanent solutions.
- Exhibitions and trade shows. Outdoor banners can be utilised for the indoors very successfully at industry exhibitions and trade shows. Make sure when you’re setting up that your banner is in visitors’ line of sight so you can attract passers-by as they enjoy the exhibition.
- In public spaces. Whether it’s building wraps or scaffolding, getting outdoor banners in high-traffic public spaces is a great way to get a lot of brand exposure very quickly, a good company like Craftsmen’s wide format printing services can greatly help!
- At public events. Public events such as marathons, festivals and more are usually highly populated with people, so you’ll be able to get your message to many very quickly. Make sure it makes sense for your business to be seen in affiliation with the event, and that the people who are attending it fit your customer demographic – otherwise they’re very unlikely to convert into customers.
Be aware of what your competitors are doing around you, because they will be watching you too. This will give you a good idea of places that work in your market – but it also may be worth avoiding the same location so you’re not advertising in the same place as your direct competitors.
Keep it close to home. When establishing where to place your banner, it should be put in a location that is near to your venue. This is important if you’re trying to attract new customers, as anyone who sees your sign and is interested in visiting is unlikely to travel far. Putting the sign near your premises gives your banner the best chance of success.
How to make outdoor banners a success
First things first, think about your audience. Who you’re designing it for, what their relation to your business is and where you’re going to put the banner are all important considerations.
For example, a banner placed outside your premises to promote your most current offers is likely to be targeted at existing customers, whereas a banner placed in the wider area is more likely be there to attract new business. This will help to dictate the rest of your design.
The aim of the banner is to catch the attention of new customers, so ensure it is aesthetically pleasing and attention-grabbing. Make sure you consider the following five tips:
- The bigger picture. How will the banner look when it’s full-size and in place? Having an eye on the bigger picture will help you to work out the details.
- Keep things clear and simple. Try not to overcomplicate your banner with lots of different fonts or too many images. Instead, strip back as much as possible and keep the message simple.
- Your colour choices. Your colour choices should be eye-catching whilst simultaneously reflecting your brand. Keep them to 1-2 colours that are easy to read.
- A call to action. What do you want people to do after seeing your banner? Calls to action could include:
- A visit to your premises
- Contacting you
- Visiting your website to find out more
- The quality of the print and finish. You want precise printing and a high-quality finish to give your brand the best chance of a good first impression.
