Digital marketing is a space that you have to slay to get ahead in the dog-eat-dog world of online competition for attention. You may have mastered print promotions and advertising. You know how to do physical banners and designs, and you know how to talk to people face-to-face. However, the universe is entirely different when it comes to digital matters.
So if you plan on promoting yourself in the world of ones and zeros, what are some steps that you need to take? You absolutely need to understand Facebook marketing. You need to know how to create email lists and work with subscriptions inside of them. You need to understand the difference between permission marketing and annoying advertising. And you always have to keep in mind the limits of attention span for your target audience.
Facebook Marketing
First up on your list of digital marketing is that you have to know how to make Facebook work for you. Some people don’t know how to use the Internet other than through Facebook. These same people spend hours a day searching for products and services that they want. You need to know how to make your company and brand rise to the top of the search results. You need to know how to emulate the marketing techniques of the best in the business and then chip away at their market share to move it in your direction.
Email Lists and Subscriptions
When you create business email lists, you have a tremendous resource. As long as you understand how email subscriptions work, people will get information and updates about your company when you want to push it out, and people tend to pay more attention to things that they’ve already signed up for rather than spam.
Permission Vs. Annoyance
One of the most critical aspects of digital marketing is the fact that you should use permission marketing instead of just annoying people with constant updates that they don’t want. If people ask for information about your company and intentionally subscribe to different sets of output that you have, then you know they are a captive audience. If you try and needle people or trick them into signing up for things or purchasing items, that is a dangerous road to go on.
Understanding the Limits of Attention
People have limited attention spans. And especially online in the digital realm, their attention is split in a million directions. You have to understand that for every second that they focus on you, they are choosing not to focus on something else. This is a compelling concept. You have to continually suggest the value of your information and your products because other companies are vying for that same space.
