When is a cosmetics company considered more than just makeup? When history illustrates that a brand has consistently stepped up to help the administration and citizens of the United States of America.
Merle Norman Cosmetics was founded by Merle Nethercutt Norman during the Great Depression in 1931. In WWII, Merle Norman was called to duty to manufacture machine gun oil and camouflage sticks. She was proud to help her fellow Americans and soldiers on the front line.
2020 is no different as the family-owned company has moved from not only producing cosmetics and skincare, but has retooled their machinery to also produce the desperately needed World Health Organization approved Hand Sanitizer. In the face of a Global Pandemic sweeping our country, this essential toiletry will soon be available to be distributed online, to the health care industry, front line workers and in partnership with Merle Norman Studio franchise owners.
The company is still family-owned and continues to formulate, manufacture and distribute in Los Angeles, California. Merle defied the odds and became wildly successful when she launched the business, and a key tenet of her company was to pave the way for women to continue to break barriers and become entrepreneurs. Long before it was on trend to empower women, Merle was motivating them to build their own beauty franchise. Merle Norman Cosmetics’ matriarch’s spirit still guides the company today – especially in the altruistic work of the team.
About Merle Norman Cosmetics
Merle Norman Cosmetics, Inc. is a prestige brand acclaimed for pioneering the “try before you buy” philosophy, as well as creating innovative and high-quality color cosmetics and skincare products that allow consumers to express their best selves. For nearly 90 years, the brand has provided consumers the confidence to pursue their dreams, explore their ideas, and create their own version of extraordinary.
The unique idea that women should try cosmetics products with the guidance of a beauty expert before making a purchase was introduced by Merle Nethercutt Norman in 1931. One of the first women in the cosmetics industry and a true innovator, Merle Norman combined her revolutionary business model with breakthrough products that empowered women to look and feel their best, and become self-sufficient business owners by selling Merle Norman Cosmetics products in their own Studios. Today, Merle Norman Cosmetics remains family-owned with franchise Studios located throughout the United States, Canada and internationally. Continuously evolving and creating effective, exciting, and technologically advanced products, Merle Norman Cosmetics remains dedicated to setting trends and fulfilling the ongoing needs of diverse customers everywhere. For more information, visit www.merlenorman.com.
