Known for empowering people to create authentic and meaningful connections, live streaming app Kumu has just launched a boundary-breaking virtual singing competition.
NEW YORK, NY – March 4th, 2022 — As a testament to its commitment to empowering digital creativity, the Kumu multiverse has branched out into discovering musical talent with the launch of its new campaign “Sing For The Stars,” an all-digital international singing competition with participation from four-time Grammy award-winning singer and songwriter Michael Bublé, and Tony award-winning musical theater legend, Lea Salonga, as the star judges.
Being first of its kind, Kumu’s Sing For The Stars found a way to tap into the abundance of undiscovered talents, while harnessing the power of social networking to forge its own global community.
This new audience-grabbing online singing show is dedicated to discovering the best of both Filipino and foreign talents who dare to dream big. “Kumu is the home of musicians,” says Founder and CEO Roland Ros. “Through this competition, we’re discovering and highlighting new voices on a world stage in a unique and brand new way. Sing for the Stars is the most inclusive talent show ever because talents can audition, perform, and win no matter who or where in the world they are.”
“Since Sing For The Stars is live-streamed on Kumu, everything is happening in real-time, including direct interactions and support from their adoring and supportive audience who are also all over the world.” The freedom of choice and the level of up-front audience interaction are what sets Sing For The Stars from other singing competitions.
Ros says, “we’re really hoping to find talented, breakthrough artists who embody our core values of positivity and authenticity. But the show isn’t only about creating a stage for our singers, it’s also going to be a way to activate community support and rally music-lovers on the app to come together.”
HOW TO JOIN
- Download the Kumu app on Apple App Store and Google Play and create your free account.
- Find the Sing For The Stars campaign page and click the “How To Join” tab to view and fill in the consent form.
- Pick a song that showcases as much of your musical/vocal range and hold a live stream performance.
- Rise through the leaderboard by gaining as many of the following virtual gifts from your audience: “Shine,” “Bright,” “Encore,” and “Superstar”. Tallying happens on March 8, and the top 100 performers will move on to the next phase.
- Another tally count happens on March 12, bringing the performer count down to the top 30, all of whom will receive Maono microphones with studio headsets.
The Kumu Music Team and Warner Music Philippines will then select 15 performers to be part of the show
The top eleven will be moving on to the final leg of the competition, while the remaining 4 will duke it out to secure their last chance to enter the finals. The second runner-up will win $2,000 in cash, while the first runner-up takes home $4,000 in cash. And the grand champion will take home $10,000 in cash, a one-year record contract with Warner Music, and their own mini-concert inside the Kumu app, plus a one-on-one coaching session from none other than Michael Bublé.
About Kumu
Kumu is a powerful social media platform that brings the voices of Filipinos from all over the globe to the forefront. Aside from presenting users with real-time earning opportunities as a live streamer, chances to win prizes in various game shows, and engagement in campaigns, Kumu also fosters communities that ignite relevant discussions among Filipinos. According to mobile- app performance company App Annie, Kumu is not only the first Filipino app to be the #1 top-grossing social app in the Philippines, but one of the highest-grossing social apps in the world, ranking top 10 in multiple markets including Canada, Australia, Middle East, Europe, Hong Kong, and Singapore app stores. www.kumu.ph
