Michael Toll
Business Name: FireDrum Internet Marketing
Website URL: http://www.firedrum.com
Email Address: mtoll@firedrum.com
Year Founded: 1999
Number of Employees: 8
What does your company do?: FireDrum Internet Marketing is an interactive design firm that provides a comprehensive range of services including application development, interactive design, Email marketing and Internet strategy services to hundreds of companies and associations across the country.
Our solutions allow business, from large to small, manage, market and sell products and services from a single source with ease. We believe that our continued success derives from a combination of factors: sensible business practices, prompt customer service, and conscientious attention to detail. However, our established track record of successfully completed projects is what really sets us apart. Projects consistently delivered on time and within budget are exceptions in application development but the rule at FireDrum Internet Marketing.
Was there a specific turning point when you realized your business was moving to the next level?: When email marketing and social media became a main stay for businesses we developed an email marketing platform that other marketing agencies could use.
What processes or procedures have you implemented that have helped grow your company?:
We are constantly looking to integrate and partner with other companies.
What is most rewarding about running your business?: Getting the opportunity to work with some many diverse industries and meeting the people that work with each company.
What challenges have you faced and how have you overcome them?: When the economy suffers, businesses suffer. When businesses suffer, one of the first things they cut is marketing and advertising. “Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford
We saw the need for companies to stay engaged with their customers in an inexpensive way. Email marketing and Social Media is perfect for this.
We streamlined our process to help companies deliver their message in a timely manner.
If you were starting over today, what would you do differently?: We would have made a better effort in the begining to integrate with other companies and applications.
What advice do you have for other business owners?: Think outside the box. Remove yourself from your day to day opertions from time to time to see how others run their bussines. Be open to what your customers want. Gather your thoughts. Write them down. Develope a DETAILED plan of action. Ask for assitance to acomplish what you need when needed.
Please list any favorite books, tools or resources (software, website, etc.) you would recommend for others: FireDrum Email Marketing https://www.firedrummarketing.
“Spin Selling” is a great book to read for anyone in sales.
What is something that people might be surprised to learn about you?: I love to ride rollercoasters.
