The year has just started and it is high time that you re-capitulate how you intend to take forward the link building goals for 2017. There might be many things that you have in mind, some of which you might already be doing. The activities that you should undertake has been listed in this post, but remember that there is one most important activity that tops the list and despite being very basic in nature should never be missed out.
Monitor your link profile
The link profile can be viewed on the Google console or you can pay for some tool to keep tab about the link profile. It does not matter how you do it, but the most important thing is to know about your link profile and never lose sight of it. Track the back links closely to know what is really there in your cupboard because most people often forget to do the basics right and this is some basic stuff that should never be ignored.
Re-use the best links
Figure out the best links that fetch maximum traffic to the website by constantly analyzing the quality of links that you get. The best links actually make more conversions happen and keep paying off in the long run but remain attached to older content. The power of the links can be renewed and used all over gain by generating new content that would again attract the same links. In this way the full power of the best links can once again be utilized.
Be selective in reaching out for links
This would be the advice any top Minneapolis SEO would have for its clients. Although it might be tempting to stray around for links, it is better to act with restraint before reaching out for links to sites that might not appear to be quite dependable to you. Even if you feel that it would be easy to get links, pick and choose by using your judgment about the sites.
Focus on traffic and conversion
Should you be interested in nofollow links? Considering that nofollow links do not add value to search ranking, it might sound useless to think about it. But, it has to be kept in mind that some no follow links have the capability of driving traffic to websites that can lead to conversions. Do not undermine the strength of such links.
Learn from competitors
It makes good sense to learn from what your competitors are doing so that you can build your link building strategy in a fool proof manner. The idea is not to replicate what they are doing, but to build upon the good practices by taking care of the gaps that are identified. The spirit should be of developing better ideas based on what others are doing.
In order to acquire quality back links, focus on building relationships and not just interacting with others with the sake of securing links. Long term relationships pay back much well in terms of link contribution.
About the author: Derek Iwasiuk runs a Minneapolis SEO firm head quartered in Minneapolis. Whenever he finds time he spends it in educating top agencies and thousands of individuals about SEO. He can be followed on Twitter @Diwasiuk.
