We are, doubtlessly, living in an era that has foreseen the end of cash transactions for quite some time and, as a result of rapid, as well as consistent, technological advancements, there is a great deal of choice when it comes to deciding how a business may handle its customers’ transactions. Indeed, the merchant services industry is vast and, at times, difficult to navigate, necessitating both patience and research. What, then, are the primary elements one ought to attend to in the process of deliberation?
Convenience, Efficiency, and Organization
A traditional cash register simply isn’t able to maintain a track-record of your transactions as efficiently and systematically as the technology of a debit or credit card terminal. In the moments it may take to make a transaction, human error can more than skew the cost of the whole affair; thus, protecting customers from overcharging and undercharging is as vital as ever, if one is to properly maintain a business. Organizational problems, indeed, can also lend themselves to theft and, with debit-card fraud becoming increasingly popular, it’s best to take all the precautions possible to avoid having human error become a monetary blow to your business.
Wireless terminals are especially useful, insofar as they allow for the utmost immediacy, with little room for error – no longer is one required to take a patron’s card elsewhere or have a customer perform the uncomfortable ritual of going up to the cash register, for example, in the context of a dining experience or a night out at the bar.
Provider
Ideally, your processing service provider will be able to offer you customer support that is not only instant and available twenty-four hours a day, but efficient and personalized. Indeed, a dedicated and reliable attitude is important, however rare it may be amidst big-name companies like Visa, Mastercard, and most banks; a good starting point for your processing updates, then, might be Swiftpayments.ca – here, a unique relationship between merchant and provider is set out right from the get-go; not only do they install your desired devices, they assist in training staff in order to familiarize your company with the ins and outs of your new technology and its many benefits. Unlike many merchant services companies, they pride themselves on absolute transparency, especially when it comes to pricing – there are no introductory transaction rates that will suddenly change and no hidden fees; it’s imperative, then, to consider loyal, albeit lesser-known, companies if you’re to get the service you deserve.
Aesthetics and Accessibility
The interface and design of the point of sale (POS) terminal with which you will be handling the transactions is also vital to consider; who is your clientele and what are their physical needs? How accommodating does the technology need to be? A doctor’s office, for instance, might prefer to have bulkier equipment that is easier to grasp and see. Is sleekness or accessibility your priority? The customizability of a tactile tablet system and its manifold interfaces, for instance, may be of use, if you’re looking for both style and accessibility.
In short, while there are a few factors to consider, finding the right POS and merchant processing service provider today is not as difficult or daunting as it may appear at first glance.
