Creating an impression with your exhibition stand is essential to help your business remain on your customers mind. First impressions really do count when it comes to attracting visitors to your stand. Even though your company may have superior products and services, poor visual appeal can steer potential customers away from you into the hands of the competition.
Planning the right type of eye-catching, well-designed exhibition stand is the key to success. Reputable online suppliers of top quality budget stands can also provide you with the right strategies in terms of:-
- Design
- Pop up displays
- Display lights
- Exhibition kits
- Floor graphics
This kind of professional planning will attract visitors and deliver results so you can achieve your exhibition goals. It’s important to define the reason or objectives for trade show participation and the message you want to clearly communicate with your exhibition stand. Keep these two processes in mind throughout the design process.
Don’t fall at the first hurdle
You could end up falling at the first hurdle if your exhibition stand doesn’t convey your organisations image, values, products or service capabilities.
You must also consider your brand position and what you want to reflect in the design. For instance, is your company high tech, traditional, creative etc.Incorporate into your planning the idea of setting up a demo exhibition stand, for your colleagues’ opinions of how you have set up the stand. It’s worth remembering that the little details count. Always keep your target audience in mind so you can focus your concept towards their wants and needs.
Consider how the audience will view more at eye level and how you will capture their attention from a distance. It’s essential to choose the right location for your exhibition stand for example:-
- A corner stand will need to attract attention from multiple directions
- A U-shaped stand with one open wall, will need to be more forward facing
Make sure you fully utilise space. Your exhibition stand should take full advantage of the booth space you’ve been allocated, it’s probably a good idea to contact the show’s organisers to confirm dimensions beforehand. Be sure to capitalise on height and width, so you stand out from the competition.
Utilise your presence
Trade shows and exhibition events are the perfect place to display your company’s logo and signage across the exhibition hall, you could consider using floor graphics to utilise your space around you to its full potential.
To help the flow of your display area, make sure there are no physical barriers or obstructions on entering. Try to keep meeting areas at the back of your stand for potential customers and clients.
