About Harshit Jain
I am Harshit Jain MD, a healthcare innovator. I am the Founder and CEO of New Jersey-based Doceree, the first global network of physician-only platforms for programmatic marketing. With Doceree, I am aiming to reduce the rising cost of healthcare by introducing efficiency and effectiveness in pharma marketing with methodical use of data and creativity. I believe it would cut marketing expenditures from 25% to 18%, and contribute towards making healthcare affordable.
You can find me online at Twitter | LinkedIn | Facebook | People interested in learning more about Doceree can reach out to me at harshit.jain@doceree.com.
Why Did You Become an Entrepreneur, Speaker, Author, Etc. in the First Place?
I did so with a single-minded objective: To re-inject idea centricity into work. Healthcare marketing is one of the most complex specialized disciplines and to me, it offered the unique opportunity to go beyond traditional marketing and craft campaigns that were anchored in purpose, and to create platforms that can disrupt traditional healthcare marketing to modern data-driven marketing.
How Do You Deal With Fear?
I always take things I am afraid of doing head on. Fear defeats itself and becomes powerless when you make your mind up to face it. Rather than giving it more room to grow upon me to the point to get stifling, I take action to dissolve the fear. In moments of fear, I jump into action and don’t let that thought cloud my rational thinking. Also, I do not think about what the end result would be. I just take the first step of doing exactly what makes me afraid. Going by my own experience, the strategy really works.
How Do You Deal With Rejection?
I keep smiling and try to see the positive in everything. Even in rejection, I tend to look for some positivity to cross the barrier. It helps me not get trapped in the vicious circle.
What’s the Name of Your Company? What Exactly Does Your Company Do, How Do You Help People?
Doceree is disrupting the physician marketing landscape much in the same way digital ad networks transformed the consumer marketing space. Doceree’s integrated and collaborative ecosystem enables pharmaceutical brands and digital platforms to mutually benefit from untapped opportunities present in physician marketing in the most ‘regulatory compliant and transparent manner.’ With Doceree, Rx drug marketers can now promote their brands in the digital domain to physicians without bothering about the nitty gritty of regulations. At the same time, Doceree provides an opportunity to digital platforms to make more revenue. With our platform, they can now focus on their core business and the problems they are solving in healthcare than swaying their attention to making more monies.
Name One of the Biggest Challenges You Have Faced and How Did You Overcome It?
It was about to get into an entrepreneurial role as it is a difficult decision to make when you are in a leadership position, spoiled with all kind of comforts. It wasn’t certainly easy for me to leave everything and start building everything form a scratch. But when you are passionate about fulfilling your dreams, you are courageous to take that leap.
What Piece of Advice Do You Wish Someone Had Given You at the Start of Your Career?
Follow your dreams. It is the sole advice I give others as it is the one I follow myself religiously. I quit my well-placed job to start Doceree.
Who Are Your Biggest Influences and People You Admire and Why?
One of my dearest mentors, Dr. Devi Shetty, who is a renowned cardiac surgeon and chairman and founder of Narayana Health has had a big influence on me. He once told me that no problem in the world is a big problem. The bigger problems gets solved eventually, once short problems are resolved. I abided by that and saw it actually working in my favor, even in my personal life. At work, we want to make Doceree a billion-dollar company which is the long-term goal. It won’t happen instantly as there are multiple challenges which I call short-term problems. Fixing them one by one is the short-term goal. By resolving issues around our tech, product, sales, publishers and advertisers, among others, we are fixing the short-term hurdles. This strategy will help us inch towards our long-term goal of becoming a billion-dollar global company.
Name a Person Who Helped You Along the Way?
It unquestionably is my wife, who stood by me through every course of my journey and supported me unconditionally in all my decisions. When you find someone like that standing by your side, it becomes somewhat easier to get into uncharted waters. Herself a known pediatric oncologist, she at times took a backseat in her career to be there for me. She is someone I always count on.
What Do You See as Your Greatest Success in Life, So Far?
Success can’t be defined as everything can be outdone always. To me success is anything that brings a change into people’s lives or brings about a positive change. During all the years, I have developed multiple innovative campaigns that were conceptualized with an eye to making a difference, including “The Immunity Charm,” a simple thread that became a tool to improve vaccine compliance. The campaign improved immunization efforts and controlled infant mortality. It is one of the most awarded campaigns ever in the history of healthcare advertising. It was the winner of 13 Lions at Cannes International Festival of Creativity. It also won India its first Black Pencil at D&AD Impact Awards. I also created “The Door Blouse” campaign, which aimed at educating rural women about the importance of breast self-exam and “Noon Assembly” campaign, a zero-cost idea to treat Vitamin D deficiency in children. With Doceree, the idea is to eventually bring down the cost of healthcare.
What Book Would You Recommend and Why?
That book is Elon Musk by Ashlee Vance. It traces the remarkable course of his life. The book takes into account how one can truly achieve something which people can’t believe in. I recommend this book to everyone.
What’s a Personal Self-Talk, Mantra, Affirmation or Self-Belief That Contributes to Your Success?
For me, it is all about being in a state of gratitude. I always look for things that I am thankful about in life. It creates a sense of fulfilment and gives you positive energy, besides creating a positives aura around you. At work I never forget to ‘thank’ others for the things they do, no matter how small that contribution is. Doing so, I believe helps build a culture of respect for each other.
