The way to financial and business success is often found in the path you take to differentiation. But that immediately begs the question, especially if you have a product or service that is competing in a tight industry – how do I make this differentiation happen? What do I have to do to prove to potential customers and consumers that I have what they need? More often than not, the answer is going to lie solidly within the framework of how much attention you’re willing to spend on details, pure and simple. Within that context, consider how to find the details, how to observe them, and then how to use them to your advantage.
Learning To Find the Details
Finding details is an interesting process in itself. A musician understands details in a piece of music that a casual listener would not. A carpenter would find details in woodwork that a casual buyer would not. To find details, you have to have knowledge of a specific sort. Can you tell the difference between a standard steel washer and a stainless steel washer? Can you tell the difference between carefully prepared transcripts and ones that are done without a grammar check? The discovery of details is at the cross section of knowledge and attention; so whatever your industry is, find that intersection.
Learning To Observe the Details
Once you find details within your industry, it’s then a matter of observing them over time. Simply being aware of the present moment as small interactions take place is going to be key in understanding potential customer reactions to your business models.Watch body language when people interact with detailed work. Note how it is different than when people are given more generic, lower-quality information, products, or services instead. You’ll be amazed at the different types of responses that people have, even though they themselves may not be aware of them.
Learning To Use the Details
So now details have been found, they have been observed over time – the next step is to use that knowledge of behavior to your financial benefit. This could be a matter of instructing employees how to handle customer service. It may be part of pricing adjustments that occur because of product placement or advertising. In the end, the smartest business people are going to be the ones who understand how to use subtle techniques to gather and maintain a customer base. And they know that the process is not about trickery or force, but rather it’s about finding out what details have the most connection to different types of consumers. To find a primer about some of these methods,research customer psychology through any major business publication online.
