You created your startup because you wholeheartedly believed that it could one day reach the pinnacle of its market. It’s never going to reach that lofty height, though, if you don’t resolve to take it online.
Building a web presence for your small business is essential as it will allow you to be more accessible, it will help you to build your brand, it will assist you in establishing your authority, and it will make it easier for you to connect with your customers.
For advice on what needs to be done to take your startup online, be sure to check out the guide below.
Be strategic when it comes to building a web presence
If you’re serious about taking your startup online, then you need to be strategic when it comes to building a web presence for yourself. Here are the first few steps that you should be following as you take on this all-important challenge:
- Get yourself a domain name that represents your startup and encapsulates everything it does
- Post content that is of value to your consumers
- Generate leads through email and directories
Plan your website approach carefully
The website that you create for your startup will end up being the focal point of everything that your business does online, so you have to plan your approach with regards to it carefully.
You cannot afford to leave anything to chance in this instance, especially when it comes to user experience (UX). Quite simply, the UX that you provide has to be of the utmost quality — it must be easy to get to grips with, it must be engaging, and it must be memorable if you’re to show your startup to be both professional and authoritative online.
Fear not, as you don’t have to go it alone when it comes to planning your website approach. As stated on their own site www.digivante.com, Digivante have the skills and know-how needed to assist you in this instance. Specifically, their wide range of website testing services, which includes exploratory, localisation and performance testing, will ensure that your site is up to the challenge of providing remarkable UX. Should you wish to hit the ground running with your website, can even make use of these services before your platform actually goes live.
Promote your startup via social media
The vast majority of your target audience will have accounts on the likes of Twitter, Facebook, and Instagram, so taking the time to promote your startup via social media should be a no-brainer.
When you decide to go down this advertising route, just remember that:
- Less is always more, especially when it comes to hashtags
- It’s important to interact with others on a personal level
- Creativity and imagination are both key
Sooner rather than later, you’re going to have to create an online presence for your startup, simply because that’s what consumers will expect of you. One thing is for certain — if they can’t find you online, your potential customers won’t bother going out of their way to search for you in the real world!
