Recently Instagram changed its logo for the first time. It has now adopted a multicolored vibrant camera that is a big change from the earlier one in a simple two-toned brown shade. Though a logo change does not directly have any bearing on the improvement of the company’s search engine optimization, the resultant buzz around the activity can significantly affect the SEO.
The Logo Change
Instagram’s earlier retro-looking logo served them well as it had instant appeal to the hipster type of users of the photo sharing app. It provided a perfect fit for the typically casual photographers and the users who took their photography more seriously. Like all good logos, according to Unlimited Graphic Design, the Instagram logo communicated very well how the app was supposed to be used and what the company stood for.
From those early days, Instagram has come a long way growing to a user base in excess of 500 million is just five years. Together with the growth of its user base, the composition of its users has also changed and today anyone with an interest in communicating with photographs and videos about their feelings is a user. The new and bolder color scheme is perhaps a very good way of representing its more diverse audience. The very same people who use Instagram to improve the SEO of their brands and businesses are now searching the web for the new logo, and this has certainly enhanced Instagram’s SEO.
The New Logo Has Set People Talking
Ever since the new logo was announced, there has been a large amount of discussion on it in various online platforms. The media too took great interest in what they perceived to be a social media phenomenon and a lot of news reports were published. People read about the logo change and took to expressing their views and reactions on social media. A large number of social media mentions and online news propelled the brand to the forefront in the search engine pages.
Prompting More Online Searches
When the news breaks of something significant happening in a company, it arouses the curiosity of people who are invested in it. Instagram has seen a meteoric growth in its user base in its five years of existence. The announcement and launch of the new logo is a very effective catalyst for online searches. With search engines being bombarded with keywords pertaining to the Instagram logo and more, the SEO rankings also show a big boost. This is all the more apparent when online searches are initiated with exact search terms that have been used in the article content that describes the logo change.
More Content Sharing
Once people find interesting articles on the Instagram logo change and the various perspectives of users from different sectors, they are tempted to share them with people having the same interest. When the companies are offering products or services that are very much loved and are in demand, the sudden surge in the sharing of articles also gives SEO a big boost. Since social media sharing works very well on any platform, companies can take a very strategic outlook on sharing news of significance with customers and the general public.
Focusing the Attention of People
There is so much traffic and clutter on the social media and on the web in general that it is very easy for companies and brands to be forgotten by online audiences if they remain silent. When this happens the page ranking on search engines also drop drastically. The news of Instagram changing its popular logo became very big news and served to get back the attention of people who may have begun to ignore the company. The spate of news items and stories on social media newsfeeds served very well to regain important visibility for Instagram.
Conclusion
While there will always be a lot of users who will resist any change to the logos of the companies they love, it is true that the recent change of Instagram’s logo to a much more vibrant look will in time go down very well with its young and on-the-go audience. As of the now, other than making a strong visual statement of its changing attitude, Instagram managed to raise its public profile substantially with the strategic announcement of the new logo.
Author bio: Rudy Jameson is a social media branding expert working for a large travel company. A prolific blogger on online branding issues, Rudy engages in a strategic brand communication program with his audience that has been developed with the assistance of Gramista.com, a leading digital marketing company. Also if you are looking to buy real instagram followers visit his official website.
