Search engine optimization or SEO is widely considered to be the most significant factor that effectively helps guide people towards just about any website. If the site’s SEO has been conducted properly, the odds are that the target audience that is the basis of the website’s existence will not only visit the site, but will also remain there, for as long as required.
Conversely, the lack of proper SEO techniques will mean that the site will not be able to generate the hits that would be key to its survival. And low hits would mean even lower conversion rates, that is, the people visiting the site will be markedly less willing to convert into paying customers. Here, the aesthetic appeal of the site (regardless of how good looking it is) will still be of little consequence, if the people for whom it has been created are not even able to find it in the very first place.
While SEO technologies and their accompanying trends tend to undergo a sea change every few years due to ever changing technological innovations in the field, but nevertheless, the importance of SEO remains as fresh and as relevant as when the very first search engines were developed a couple of decades back or so. There are certain aspects of the whole ‘search engine optimization’ paradigm that continue to have the same relevance that they ever did. Some of them include the following:
The ‘key’ importance of the ‘keyword’
The past few years have led to a surfeit of such terms as ‘focus and meta keywords’ along with their accompanying ‘meta descriptions’. As a matter of fact, the number of keywords in the content present on a site (or keyword density as it is more popularly known as) has always been of crucial importance when it comes to attracting traffic to any particular website. However, generic keywords are now being supplanted by more ‘focused’ keywords. In fact, today, the right keyword is more important due to the increasingly more advanced algorithms being used by Google and other popular search engines.
Here, it is absolutely imperative that the company conducting its keyword research should not randomly pull out keywords from the web, but rather, it should conduct its research beforehand so as to be able to understand precisely what keywords will attract the right traffic, that in turn, will lead to conversions and building up your client base.
Local vs global: The listings advantage
Local listings in the media such as blogs and press releases will always be more effective in determining the relevant strategies when it comes to target oriented SEO than global listings in areas where the site has no reach. This is why using keywords that are designed to attract the local market will always be far more useful than keywords that are of a more generic nature.
We, at SMR Digital, are here to provide the very best target oriented SEO services for any web based commercial entity. This is because not only are we highly motivated, but also boast of a great track record that is the envy of our competitors.