As a content creator in the age of digital marketing, it is essential for the success of the business and website that the audience is engaged and traffic increases on the webpage. Doing this means an increase in reader base, which actively promotes the search engine rankings of the page. For any business, attracting more audience to their content is extremely important to their growth.
Digital marketing experts at VM Interactive have found the following tips to work for all business and website owners that wish to attract more audience to their content:
1. Simplicity
No matter how complicated and advanced your content may be, there is always a way to make it simpler and easier to read. This can be done with a few minimal changes that can entirely revamp the way a reader reads your content and the ease with which they can do so.
One of these simple ways is by having an elementary introduction to your topic at the beginning of the content. No matter how advanced the subject, the content can be eased into by starting off with an introduction that allows the reader to revise or become introduced to the basics before delving into the highly technical and advanced content.
Another simple way is through the layout. The use of white space is often highly underappreciated, but can actually ensure that the content appears a lot simpler and easier to read. Using one idea in each paragraph and explaining it fully is vital, but it also helps by ensuring that your words are concise and the paragraphs do not become overly lengthy. When designing the layout of the content, using short and concise paragraphs also allows you to introduce a lot of white space, which makes the page seem less text-heavy and more reader-friendly.
2. Subheadings
Coming up with content can sometimes be quite a challenge, but it is imperative that you create an outline before you start writing. When doing so, a very strong title and compelling subheadings can make the content a lot more interesting for the reader. Not only do subheadings allow you to create content that is better thought out, but also allows the reader to follow the content more easily and not feel overwhelmed with the amount of information in a blog post or a webpage.
3. Listicles and list making
Not all may feel comfortable using the listicle format for their content, but studies have shown that using lists in content can make the readability of the content a lot higher. In case listicles are not possible in the kind of content you create, then it is possible to improvise a bit and use the paragraph format but still try to incorporate lists for bullet points and smaller paragraphs in between. This introduces more white-space, which, as discussed previously, allows for better readability. It also ensures that readers can follow the content easily.
4. Images
The best way to make your content more engaging is by adding relevant pictures that make your content come to life. Colourful pictures, diagrams, and other visual representations of your content can make readers become more interested in the content, and can also engage the newer audience to consume your content due to its readability.
Apart from just the images, interesting captions to go along with your images can encourage more readership as well. Captions stand out from the rest of the text, mainly because they are right next to or under an image. Adding interesting captions means captivating the interest of your audience, which can work well to increase readership.
5. Links
Backlinks and internal links are your best friend if you want to go up in search engine rankings and if you want to increase your audience base. Internal links can help your readers find more relevant information on your own page, which means that they become accustomed to only turning to your page for the information they need and do not need to use other pages to find similar content. Backlinks are another great way to ensure that your content is visited by newer audiences. Backlinks allow visitors of different pages to visit your page, which enhances your content’s credibility, and also increases search rankings. Healthy Links has excellent content and services regarding backlinks that can help any new business owner interested in improving their reader base.
