If you have been running an e-commerce store online you know that higher conversions are the name of the game. The more conversions you have, the more cash flow you generate.
One of the key factors that can lower your conversions is shopping cart abandonment. Basically, these are people who are interested in your product or service, make it all the way to the point of payment, and then decide to leave your site.
Below are 7 quick tips that will help you to lower your shopping cart abandonment and ultimately increase your sales.
- Reduce Shipping Costs
One of the fastest ways to lose a customer is to generate “sticker shock” based on your shipping costs. Even though some businesses tend to use shipping as a way to increase customer value, this strategy can offer backfire. In most cases, finding ways to keep your shipping low is a plus to gaining more sales.
- Offer FREE Shipping
Right in line with low cost shipping options is totally FREE shipping. It is not always practical for every company to offer free shipping, but when you can, it can have a dramatic impact on lowering cart abandonment. It has been shown that, as an incentive to buy, free shipping can often outperform cash discounts.
- Outsourcing Fulfillment
Another method to improve your overall site performance, while reducing cart abandonment, is to collaborate with services such as ecommerce fulfillment from Red Stag Fulfillment. By utilizing professional companies like RedStag, it can make your entire process more efficient and this can directly improve conversions.
4.Easy to View Cart
If you want to lower cart abandonment, it’s important that it be easily see. It’s not uncommon for customers to quickly add items to their cart and then forget about it as they look around your page. By making the cart more visible, it will encourage them to click on it and complete the order.
- Offer Guest Check Out
There are few things that can annoy a buyer faster than forcing them to fill out a bunch of details before they are allowed to give you money. By not offering an option to check out as a guest, the process is slowed down and buyers can get frustrated and leave.
- Employ Scarcity
If you want to eliminate a lot of unnecessary cart abandonment, one of the best things you can do is to utilize some form of scarcity on the page. Buyers and site visitors do not like to feel they are missing out on a great deal so telling them that the offer is ending soon or that you only have a limited supply are just a few of the ways to entice them to order now and not procrastinate.
- Offer Multiple Payment Options
It has been estimated that 56% of site visitors like to see a variety of payment options. If a buyer is inside your cart and they don’t see an option for a particular card that they wanted to use, they will simply abandon the cart and locate that product elsewhere.
In addition to all of the basic cards that we routinely see on sites, like Visa, MasterCard, and American Express, it is also a good idea to add PayPal in many instances. When adding these payment options, make sure to include their logos somewhere on the page since they help to increase trust factor and conversions.
