What is a trade show you might ask? Well, the definition of a trade show is that it is an exhibition for companies in a specific industry to show and demonstrate their new ideas for products and services. In other words, it is a place where business minded-individuals get together to showcase their original new ideas and concepts for eager buyers. Every year over a thousand trade shows, e.g., Dermatology Trade Shows, are held each and every year; in general these shows are ran or sponsored by different trade associations for many specific industries. Space for these shows are usually sold out weeks in advance. If you are looking for when a show will be coming into your town or a town near you, check with your local chamber of commerce or use the web.
Once you finally have secured your booth, the next step as a booth owner is to come up with an eye-catching, visually pleasing display for your show. It is a proven fact that having the top custom trade show displays for tradeshows can set you apart from the competition at these events. If you’re planning a trade show for local businesses, you may need to partner with companies like One Five Studios in Calgary to help set up AV systems in the venue.
When it comes to decorating your tradeshow display it is important to focus on these four main areas:
- Individuality
- Lighting
- Consistency
- Floor
Individuality is important when it comes to any kind of display because it is what sets you apart from your competitors. Imagine walking into a show and everything is exactly the same; from the costumes to the lines recited on the stage. It doesn’t sound very appealing, does it? Strive for individuality in your display so when people walk away from the show at the end of the night, your display is memorable. A good way to maintain your individuality is to keep an open mind about how you want your booth to look and the options at your disposal in the decorating process. It is also of the utmost importance to think about how other booths around the show will be decorated also.
Commercial lighting is important in a trade show hall because it increases your visibility to the attendees. Imagine walking through an art gallery but the lights are dim and you are unable to see more than half of the artwork on display. That doesn’t sound like it would be very entertaining or interesting, does it? Think about that when putting up your booth and focus on making sure all the important parts of your display are easy to see and visible to all that walk by.
Consistency is very important when it comes to showcasing your message to attendees at the trade shows. When you think about designing and putting up your booth it is important for you to take into account and understand exactly how all the marketing tools around you are being used to pull together a unified theme.
The floor of the room is usually the part that throws people off and paying attention to it can set you apart. Why do you need to think about the floor? Well, the floor is important when designing a successful booth because if the colors from the floor and booth work well, together more people will gravitate towards the booth thus increasing your total potential consumer base.
