Using Social Media to Enhance Your Crowdfunding Project

Crowdfunding is an excellent way to get financial backers to help you build prototypes of inventions or build small businesses. Without worrying about a good credit score or the requirements needed for a bank loan, crowdfunding can still help you realize your dreams. However, these projects will need marketing if you want to have the greatest chance of success. Using social media sites, you can quickly spread word of your project without spending a great deal of money. In fact, most methods are completely free to use.


Facebook can be a great resource for crowdfunding as you can hit up your friends and family for support. However, it may be in your best interest to set up a separate page rather than use your personal profile. You can do this by clicking on the arrow on the top right of your Facebook screen in the browser. From there, you have an option for “Create Page.” After clicking on that option, you’re able to create a Facebook page for the idea you wish to create. Why is this important? It allows you to directly interact with those that are interested in your idea while providing quick updates to those that follow the account. It can also keep your personal life information from being intermingled with your professional life. If you want to share information with family and friends from the page, you can “Like” or “Share” the post and it will display in your personal timeline.


Videos can vastly increase the impact of your crowdfunding strategy. As many crowdfunding sites allow YouTube integration, you can add videos of your idea within the crowdfunding profile page. This will not only give your idea more life for those that may be interested in the material, but it can also engage users that are on YouTube itself that may not have known about your idea. Once you have your YouTube video uploaded and added to your crowdfunding profile, you can then share the video on Facebook creating an intricate web of social marketing.


You don’t need thousands of followers to reach out to thousands of people on Twitter. By using hashtags, you can add your comment to virtually any conversation with the possibility of becoming noticed. With regular posts linking your crowdfunding page, you may grab the attention of those that are in a financial position to help you get your idea up and running. To save on space when texting, use hashtags within sentence structure and link shortening websites for the crowdfunding page.

Social media is more than just leaving comments for friends to read or telling everyone how your day has gone. These sites can be an incredible boon to raise awareness for your crowdfunded project increasing your rate of success. As most of these services are free to use, it is a cost-efficient way to engage a vast array of people. Using tools such as Buffer or Hootsuite, you can update several of those accounts simultaneously from a single post. Take social interaction to a new level and generate the funding you need for your project.

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