Even the most efficient fan can’t experience everything Super Bowl weekend has to offer.
Or can they? Believe it or not, it’s possible to experience everything the Super Bowl has on offer — or, at least, everything on offer that’s worth experiencing — with a little advance planning.
Here’s what you need to know about doing the Super Bowl right, whether it’s your first in-person experience or you’re a seasoned Super Bowl veteran.
- Hit NFL Super Bowl Experience Before the Big Game
Think of NFL Super Bowl Experience as the 50-yard line (or home plate, if you want to mix metaphors) for the fan experience in each Super Bowl host city. It’s among the most family-friendly spots in town, but don’t worry: even if you left the kids at home, you’ll find something to enjoy here. Spend at least a few hours checking out attractions like:
- Personalized digital and virtual reality experiences, like a 40-yard dash and jump
- Autograph opportunities with current and former NFL players
- Authentic merchandise
- Participatory games and youth clinics
- Visit the Exclusive Pre-Game Tailgates
It’s not a game without a tailgate. Every Super Bowl features a slew of pre-game tailgate events with live entertainment, premium food, and free-flowing drinks. Unfortunately, you only have so much time before the big game. Look for pre-game tailgates attended by bona fide NFL legends like Emmitt Smith and Terrell Davis — this year, you’ll have three to choose from.
- Check Out Pre-Game Events Around the Host City
Celeb-studded tailgate events aren’t the only pre-game events worth checking out. Don’t miss live musical performances featuring A-list headliners, all-night dance parties at the hottest clubs in town, and kid-friendly escapes for families looking to kill time before the big day. The center of the action is Super Bowl LIVE, a 10-day festival featuring live music, food, and interactive entertainment, produced by official NFL hospitality partner On Location Experiences and the Atlanta Super Bowl Host Committee. Find Super Bowl LIVE in downtown Atlanta during the week leading up to Super Bowl Sunday.
Remember, you only get to do this once. You can sleep when you’re done.
- Purchase a Premium Super Bowl Package
Not up for planning and scheduling your entire Super Bowl weekend on your own? No sweat. Purchase a premium Super Bowl package and bask in the peace of mind that accompanies a perfectly constructed itinerary. Look for package deals with access to the most convenient stadium district hotels, exclusive pre-game tailgate access, dedicated stadium entry, in-stadium patio and club access, and post-game field access to mingle with the winning team.
Tour the Stadium Ahead of Time
Want to learn more about where the magic happens before the crowds descend? Book a stadium tour ahead of the big day to take it all in. Every NFL stadium offers scheduled tours, even during the season; Mercedes-Benz Stadium, host of Super Bowl LIII, boasts affordable tours on the hour most days. Just remember to buy your tickets in advance and arrive early, as Super Bowl week tours fill up fast.
Gear Up for an Unforgettable Game Weekend
Are you ready for an unforgettable Super Bowl weekend?
If you’ve checked off the five to-do items on this list, you’re well on your way. But, just as every Super Bowl welcomes different teams (most of the time, anyway) and produces a different result, every fan’s experience is bound to be unique. Never forget that you’re in the driver’s seat of your Super Bowl journey — and the responsibility for making memories that last a lifetime is yours and yours alone.
