Watch your wallet at virtual stores

By Melissa Cantor, Editor at LinkedIn News

Whether or not brick-and-mortar retail is dead, shopping is entering another realm. J. Crew, American Girl and Mattel are among the hundreds of retailers investing in 3D virtual storefronts, CNBC reports. In addition to fitting thousands of shoppers, 3D stores are proving to be environments where people spend big. Obsess, which creates virtual storefronts that can be accessed via mobile or desktop, says its immersive 3D boutiques significantly outperform standard e-commerce sites, with one jewelry seller seeing order values that are 111% higher and another, American Girl, seeing user sessions that last 1,000% longer.



By  Jayesh Khagram
Expertise into Digital Commerce

Personalization and Immersive Tech!

The world of online shopping is evolving rapidly! With the rise of the metaverse and shared virtual spaces, consumers can expect entirely personalized digital shopping experiences. From virtual advisors to customizable goods and seamless multi-platform interactions, the possibilities are endless. Retail executives are already focusing on enhancing e-commerce through personalization and immersive technologies. Get ready to embark on a new era of shopping! #Ecommerce #Personalization #ImmersiveTech #FutureOfShopping

By  Prasish C.
Business Development Management

Traditional businesses should consider investing in a virtual online marketplace for several reasons:

Expanded customer reach: A virtual online marketplace provides access to a broader customer base beyond the local area. By expanding their presence online, traditional businesses can reach customers from different regions, countries, or even globally. This allows them to tap into new markets and attract a larger number of potential customers.

Increased sales opportunities: By embracing a virtual online marketplace, traditional businesses can benefit from increased sales opportunities. The convenience of online shopping attracts a growing number of consumers who prefer to make purchases from the comfort of their homes. This opens up new avenues for businesses to generate revenue and boost their sales.

Cost-effective marketing and advertising: Online marketplaces often offer various marketing and advertising tools that allow businesses to promote their products or services at a fraction of the cost compared to traditional advertising methods. Through targeted digital marketing campaigns, businesses can reach their desired audience effectively, maximize their marketing budget, and potentially increase their return on investment (ROI).

Competitive advantage: As e-commerce continues to grow rapidly, traditional businesses that fail to adapt and establish an online presence may be left behind. Investing in a virtual online marketplace allows these businesses to stay competitive in an evolving retail landscape. By offering customers the option to shop online, they can match the convenience and accessibility provided by online-only retailers, ensuring they don’t lose customers to their digital competitors.

Data-driven insights: Online marketplaces often provide businesses with valuable data and analytics about customer behavior, preferences, and buying patterns. By leveraging this data, traditional businesses can gain insights into their customers’ needs and preferences, allowing them to make informed business decisions, refine their marketing strategies, and tailor their offerings to better meet customer demands.

Flexibility and scalability: Virtual online marketplaces offer businesses the flexibility to scale their operations quickly and efficiently. With a digital storefront, businesses can easily expand their product offerings, introduce new lines, or adapt to changing market trends. This scalability can help traditional businesses grow and seize new opportunities without the limitations imposed by physical store locations.

While transitioning to an online marketplace may require an initial investment and adjustment period, the potential benefits, including expanded customer reach, increased sales, cost-effective marketing, and data-driven insights, make it a compelling proposition for traditional businesses looking to thrive in the digital age.
#onlineshopping #business #data #marketing #sales #digitalmarketing #opportunities #investment

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