First of all, there are many people who disregard the printed media due to all the fuss around online marketing and the benefits that it brings forth. There are advantages and disadvantages in both situations and the online one that has the tide is the company that creates its communication strategy.
Many would add the fact that printed media has fallen greatly in the last decade, but the reality is a little bit different if you change your perspective. The fact that there are less competitors on the printed media market can actually be used as an advantage. People are still reading magazines and newspapers, they are still going through flyers and brochures and posters still catches their attention from time to time.
Additionally here, printed text and images are more engaging then online advertising. It has been proven that the user only stays with an ad for about 15 second online. In the offline environment there have been studies that highlighted even 1 minute per ad. Of course, there are a lot of other factors that should be considered here but this is what happened to many companies.
So, we have established that printed media can consist in a great advantage if used properly. What types of services are there? What should a brand choose?
Print-print.co.uk, one of the most popular commercial printing services, talks about the importance of choosing the right materials when it comes to a certain type of communication, be it Supreme Court Printing, Print Ads, etc. Posters and flyers have their role and they can provide a great deal of results, but there are others that work even better.
Brochures and booklets have gained a lot of popularity among many companies in the last couple of years due to the fact that they send out a very strong message. A booklet has about 10 to 15 pages and it’s smaller than a book. Of course, the size can be adjusted but there are many clients who talk about how important it is to keep everything small and simple.
The compact nature of booklets, smaller than traditional books, aligns with the contemporary preference for concise and easily digestible information. Many clients emphasize the significance of maintaining a small and simple format, recognizing the impact it has on capturing audience attention. When considering the production of booklets, meticulous attention to detail in terms of design and content is crucial. Leveraging professional booklet printing services ensures that the final product not only adheres to size preferences but also boasts a high-quality finish, making the content even more impactful and visually appealing.
Banners are another type of printed media that can work in the brand’s favor. The location of the banner is crucial and it directly affects the impact on a certain target audience. There are people who place banners on their houses when they want to sell their homes, others that choose to put them at the edge of the city and so on. Again, the profile of the company and the strategy is the baseline for this particular decision and any other.
Lastly, there is the idea of presentation catalogues. This goes for the companies that have new products coming out on a periodical basis and they need to highlight them as best as possible. This types of catalogues are very popular in the auto industry, the food industry and even the clothing one. Basically, people get to sit down, be relaxed and read about the latest release of their favorite brand. All these can be found in managed print services. Isn’t that something to think about?
